We were honored to once again work with John Terry’s Southern Methodist University Executive MBA Entrepreneur class to help his students refine their marketing plans and business concepts.
The day began with a marketing lecture on launching brands from Launch principals Diane Duncan and David Wilgus, followed by breakout sessions with SMU student teams. Each team was paired with a coach from Launch Agency who had 20 minutes to review their idea and provide feedback. Launch coaches included Launch Principal Michael Boone, Digital Director Alexandra Watson, Account Director Jason Giles, and Associate Creative Director Alex Slotkin.
“Every year students tell me the one-on-one concept feedback is one of their favorite parts of the course,” said John. “There’s nothing more valuable than having professionals who live and breathe brand launches sit with our students and talk through their ideas to help guide them to success.”
Started in 1976, The SMU Cox Executive MBA Program was recently ranked #3 in the world by Bloomberg Businessweek. The program combines global study, centers of excellence, and high-quality faculty to provide a collaborative experience that meets the needs of executives.