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How Technology Has Changed the Creative Process (and Why It’s a Good Thing)
Launch Principal Dave Wilgus shares his insights on how marketers can bring technology and creativity together.
Five questions that will help you define social media KPIs
Social media is no longer a hobby (and no longer the sole domain of interns).
Launch Scholarships Awarded to UNT Communication Design Majors
The Launch Scholarship helps recognize UNT Communication Design grads for creative excellence.
Diane Seimetz on What It Takes for Female Ad Execs to Succeed
Principal Diane Seimetz knows that women in the advertising industry need guts and gumption in order to make it big.
Branding is a Small Business’s Best Friend
Branding can be what separates the successful small businesses from the flops.
When experiential marketing and technology collide, memorable things happen
As spending shifts away from things, technology can help make experiential marketing more impactful.
Park Place Dealerships’ New TV Campaign Shows How Seamless Car Buying Can Be
The new television campaign for Park Place Dealerships highlights how the brand uses tech to make car shopping effortless.
Advertisers can do more to respect customer data privacy
It’s time for us to get serious about data privacy and improve trust between ourselves and our customers.
Launch Agency wins 2018 Dallas ADDY Awards
Launch Agency continued the tradition of award-winning work by becoming a 2018 Dallas ADDYs winner at this year’s awards ceremony.