BAYLOR SCOTT & WHITE HEALTH
INCREASING AWARENESS OF Emergency rooms ACROSS TEXAS.
Emergencies happen when people least expect them. That’s why Baylor Scott & White Health stays ready for any emergency with multiple locations across Texas and a fully staffed team of experts backed by the largest not-for-profit healthcare system in Texas.
To demonstrate their readiness, we chose NOT to show visuals of people injured or in pain. Instead, we zeroed in on the moment right before an accident happens, with the objective of increasing awareness so that Baylor Scott & White Health is the first place the consumer turns to for their next emergency.