Launching a hotel like no other

WHILE THE DESERT NEVER CHANGES, THE LANDSCAPE KNOWN AS THE LAS VEGAS STRIP WAS TRANSFORMING FASTER THAN A POKER MACHINE EATS QUARTERS. AUTHENTICITY WAS THE NEW HOT BUTTON FOR THE VEGAS AFICIONADO. THIS INSPIRED OUR CAMPAIGN FOR PARIS LAS VEGAS, IN WHICH TOUTE DE THINGS FRENCH WERE FILCHED FROM UNDER THE NOSES OF PARISIANS AND SHIPPED OFF TO OUR OWN CITY OF LIGHTS.