For 25 years, Promised Land Milk had a small but devoted following. But with Borden as its new owner, the Dairy brand had a new charge – to attract more milk lovers on a budget that was anything but Elsie-sized. We helped them get there by turning credible consumer conversation into sales-generating persuasion.
Created a website that increased traffic 459% over the previous year
Started a Facebook page that has grown to fanbase of more than 257,000
RESULTS & RECOGNITION
Since launch, Promised Land Dairy has grown from 2,700 stores in 21 states
to 6,074 stores in 32 states.