Taking the club beyond the basics
For years, Sam’s Club has been known as the home for big-box items like toilet paper and bottled water. We needed to let shoppers know there were much more premium items in-store. So we repositioned the brand as a premium fresh-food expert – and like the club, the results were big and beautiful.
RESULTS & RECOGNITION
8-to-1 ROI and nearly $100 million in incremental sales