LAUNCHED IN 2003.
PROUDLY INDEPENDENT EVER SINCE.
Going beyond has been our MO since the start. With experienced agency leaders who are hands-on, deeply invested in your business and constantly seeking new ways to innovate. A team of creative explorers who treat every challenge as an opportunity to set your brand apart. And a proven launch sequence, from gathering intelligence and unearthing insights to crafting standout ideas and tracking their impact.
- BRAND DEVELOPMENT
- BRAND ADVERTISING
- INTEGRATED CAMPAIGNS
- DESIGN & BRANDING
- DIGITAL & SOCIAL MEDIA CONTENT
- EXPERIENTIAL & EVENT ACTIVATIONS
Our Founding Three
Art director David Wilgus and copywriter Diane Seimetz first met at TracyLocke, where they rose through the ranks to become a creative directing duo. After joining Temerlin McClain, they crossed paths with account guy Michael Boone. The chemistry was instant, and the birth of Launch soon followed. Today, these three are still having a blast with many of the same clients and crew who’ve been along for the ride since the start.
OUR FEARLESS LEADERS
A founding Launcher and award-winning copywriter by trade, Diane is our go-to gal when it comes to developing smart, clever strategic platforms that deliver results-driven ideas.
Over the years, Diane has worked on many local and national brands, including Frito-Lay, American Airlines, Match.com, Sam’s Club and Promised Land Dairy. She’s received nods from The One Show, New York and International Festivals, the national ADDYs, Effies, and was named a Woman of Excellence by the National Association of Executive Women. She serves on the board of the Children’s Advocacy Center of Collin County and is a sponsor of the North Texas chapter of the Network of Executive Women.
Dave is part creative director, part dad and part grandpa—yet still rocks an enviable full head of hair. Even more impressive are all the accounts and awards Dave has racked up during his fruitful career.
He’s worked on brands like American Airlines, Subaru of America, Pace Picante Sauce, JCPenney, Blue Cross and Blue Shield of Texas and many more. His efforts have been recognized by the Clios, the New York Art Directors Show, International Festivals, and the national ADDY and Effie competitions. He’s also a past recipient of the Dallas Ad League’s Eagle Award for Best Creative Director. He serves on the board of the College of Visual Arts & Design at the University of North Texas.
Michael heads the account service arm at the agency. He started life as an assistant media planner at TracyLocke on the Taco Bell account, and while flowcharts and long nights making endless last-minute revisions had their charms, an early career move to The Bloom Agency changed his trajectory into account service.
After deepening his experience in consumer packaged goods, retail, restaurant, telecommunications and hospitality industries at a variety of Dallas agencies, Michael cofounded Launch in 2003, and the rest is history. Michael is the current chair of the 4A‘s Dallas Council Board of Governors, and a ring-bearing Aggie and Jesuit High School grad.
Jason is an original Launcher. He’s a former car dealership dude turned account dude who is technically still a car dude since he owns three. When not dreaming about his next ride, Jason is looking for ways to improve business for key accounts like Baylor Scott & White Health and Park Place Dealerships. The results are always happy clients and impressive KPIs. Clients love Jason, coworkers too. In fact, he charmed one of our art directors into marrying him back in the day. They are still married and have an adorable little dude together.
April is a writer, creative director and semi-pro baker. She’s spent the last two decades creating and guiding campaigns for American Airlines, AT&T, Bank of America, Bausch + Lomb, Captain D’s Seafood Kitchen, Community Coffee, Discover Network, Japan Airlines, Match.com, Perot Museum of Nature and Science and Pier 1 Imports. She’s received high fives from Communication Arts, the New York Times, Ad Age Creativity, Webbys, DFWIMA and the AAF Addys. Her kids and hubby like her words, but probably love her cookies more.
Ray’s career in advertising started when media unbundling was still a concept, digital advertising wasn’t even on a sticky note yet, and the car phone was still cool. Throughout all this industry transformation, he has kept the business side of the business in order. After work, Ray lets his hair down on more than one type of green: He’s a former competitive tennis player and now an avid golfer. He and his wife have two children who have their own careers, one of which is in advertising.