Introducing 100% honest-to-goodness absolutely completely online car buying.

Asbury Automotive Group, one of the largest dealership networks in the country, was building a better kind of online car-buying site: Clicklane. Unlike the competition, Clicklane is 100% online, new or used, with no need to visit a dealership.

Between the CarMaxes and Carvanas of the world, the online car sales space was becoming increasingly competitive. So we proposed a TV commercial that would really stand out. Enter “Couch Guy”—a super-relaxed, supremely confident spokesperson who literally rolls into a new ride without ever leaving the sofa.

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