a new tune
for an old brand
The Dallas Wind Symphony was stuck between stuffy symphony orchestras and popular concert bands. And the clientele was, generally, old and older. We repositioned the brand with a whole new logo, attitude and identity: The Dallas Winds. We also suggested a more contemporary, musical program, bringing in younger music lovers and families. The results were music to everyone’s ears.
Over half-a-million ad impressions per concert on average
2.8% click through rate | Close to 7x increase in yearly website visits
RESULTS & RECOGNITION
Number of Facebook fans grew by 146%