Griffith Barbee, a small law firm, specializes in one thing and one thing only: intellectual property litigation. To make sure this message stood out from the usual sea of sameness in lawyer advertising, we developed a series of trade print ads using super simple imagery to deliver this straightforward message: We secure ideas and IP. 

The print campaign drove readers to the new Griffith Barbee website that also happened to be created by the Launch team using a simple yet sophisticated design approach.