CHALLENGE
Our goal was to raise awareness and increase client referrals for Griffith Barbee, a boutique law firm that specializes in intellectual property litigation.
STRATEGY
Quickly convey that Griffith Barbee is the place to refer clients who are experiencing IP troubles of any kind.
IDEA
We created a series of minimalist print ads featuring a simple metaphor that represents the security Griffith Barbee offers and delivers a clear message that cuts through the typical clutter of the trade publication they ran in.
