SMART CAR

new car line
GETS smart start.

Most auto manufacturers  and automotive marketers use national campaigns to launch new cars. Ever the little rebel, smart chose instead to use its distribution network to make introductions. We helped spread the word in an unorthodox way with collectible posters, t-shirts and whimsical out-of-home advertising.

RESULTS & RECOGNITION

Best of Show at AAF Addys

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