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Launchers Dean Oram, Michael Boone and Alejandro Hernandez at AdEdge 2019

Launch was proud to co-host the first-ever AdEdge 2019 event last Friday, November 1, 2019. This all-day event, held at the Statler Hotel, was developed by Dallas advertising agency professionals who were hands-on at the event, speaking, advising and mentoring soon-to-be-college graduates.

“This ambitious event was a way to give students a giant step forward in their careers and spotlight leading agencies in the area. Professionals from various agencies and job disciplines shared their POV on how to break into the field of advertising,” said Michael Boone, principal of Launch Agency and 4As Dallas Council Chairman.

Topics covered included everything from “A Day in the Life of A Typical Ad Person” to “Understanding Which Aspect of Advertising is Right for You” to “What Agencies Are Looking For In A New Hire” as well as discussions on the impact of technology on our industry. Students also had chance to “Ask the Ad Execs” during several round-tables in the afternoon.

“This was beyond a job fair. It was chance to start a dialogue between current and future ad professionals,” said Boone. “Initial feedback from students and faculty has been very positive. Many found the first-of-its-kind event to be extremely helpful and informative.”

Special thanks to participating agencies: Launch Agency, Javelin Agency, Loomis Agency, Moroch, Publicis Hawkeye, Tandem Theory, VMLY&R, The Richards Group, TracyLocke and Southwest Media Group

And big thanks to our students from out of town and out of state! Baylor, Collin College, Dallas County Community College, Oklahoma State University, SMU, TCU, Texas State, University of North Texas, University of Oklahoma, University of Texas at Arlington and The University of Texas