Launch takes off at Addys

Every year, AAF Dallas hosts the American Advertising Awards honoring the best in TV, digital, print, OOH, experiential and more. This year’s celebration did not disappoint! We’re still buzzing from a great night highlighting outstanding work created by all our favorite advertising friends and family around Dallas.

Our “Much Better” TV spot for Baylor Scott & White Health won Judge’s Choice Award.

Our Baylor Scott & White Health “So Much Better” TV Campaign racked up several awards, including the coveted Judges Choice Award for Film, Video & Sound, as well as a bronze in the regional/national TV campaign category, individual TV category and sound design. Special thanks to Director Jaci Judelson and our friends at Charlie Uniform Tango for helping us bring these beautiful spots to life.

Astrid Andujar from Droga5 gives Launch the AAF Judge’s Choice Award for TV, Video & Film.

Our Baylor Scott & White Health “Drive-Thru” Radio took home a bronze Addy.
Launchers Richard Wezensky, Alexa Perez and Macy Barbee show their Addys love .

Our Park Place “My Place” Campaign also took home a bronze in the online category. This campaign really gets to the heart of what makes clients say “Park Place is My Place.” High fives to Director Andrew Ryan Shepherd and the talented crew at Lucky Post for helping us create these lovely spots.

The “My Place” Campaign features real Park Place clients, like award-winning gospel singer, Kirk Franklin
Launchers proudly display their Addys hardware!

High fives to AAF Dallas for hosting such a wonderful party honoring all the talented ad agencies, production houses and clients that make Dallas great!

Get the recap

Launchers Dean Oram, Michael Boone and Alejandro Hernandez at AdEdge 2019

Launch was proud to co-host the first-ever AdEdge 2019 event last Friday, November 1, 2019. This all-day event, held at the Statler Hotel, was developed by Dallas advertising agency professionals who were hands-on at the event, speaking, advising and mentoring soon-to-be-college graduates.

“This ambitious event was a way to give students a giant step forward in their careers and spotlight leading agencies in the area. Professionals from various agencies and job disciplines shared their POV on how to break into the field of advertising,” said Michael Boone, principal of Launch Agency and 4As Dallas Council Chairman.

Topics covered included everything from “A Day in the Life of A Typical Ad Person” to “Understanding Which Aspect of Advertising is Right for You” to “What Agencies Are Looking For In A New Hire” as well as discussions on the impact of technology on our industry. Students also had chance to “Ask the Ad Execs” during several round-tables in the afternoon.

“This was beyond a job fair. It was chance to start a dialogue between current and future ad professionals,” said Boone. “Initial feedback from students and faculty has been very positive. Many found the first-of-its-kind event to be extremely helpful and informative.”

Special thanks to participating agencies: Launch Agency, Javelin Agency, Loomis Agency, Moroch, Publicis Hawkeye, Tandem Theory, VMLY&R, The Richards Group, TracyLocke and Southwest Media Group

And big thanks to our students from out of town and out of state! Baylor, Collin College, Dallas County Community College, Oklahoma State University, SMU, TCU, Texas State, University of North Texas, University of Oklahoma, University of Texas at Arlington and The University of Texas