Mar 3, 2020

Launch takes off at Addys

Every year, AAF Dallas hosts the American Advertising Awards honoring the best in TV, digital, print, OOH, experiential and more. This year’s celebration did not disappoint! We’re still buzzing from a great night highlighting outstanding work created by all our favorite advertising friends and family around Dallas.

Our “Much Better” TV spot for Baylor Scott & White Health won Judge’s Choice Award.

Our Baylor Scott & White Health “So Much Better” TV Campaign racked up several awards, including the coveted Judges Choice Award for Film, Video & Sound, as well as a bronze in the regional/national TV campaign category, individual TV category and sound design. Special thanks to Director Jaci Judelson and our friends at Charlie Uniform Tango for helping us bring these beautiful spots to life.

Astrid Andujar from Droga5 gives Launch the AAF Judge’s Choice Award for TV, Video & Film.

Our Baylor Scott & White Health “Drive-Thru” Radio took home a bronze Addy.

Launchers Richard Wezensky, Alexa Perez and Macy Barbee show their Addys love .

Our Park Place “My Place” Campaign also took home a bronze in the online category. This campaign really gets to the heart of what makes clients say “Park Place is My Place.” High fives to Director Andrew Ryan Shepherd and the talented crew at Lucky Post for helping us create these lovely spots.

The “My Place” Campaign features real Park Place clients, like award-winning gospel singer, Kirk Franklin

Launchers proudly display their Addys hardware!

High fives to AAF Dallas for hosting such a wonderful party honoring all the talented ad agencies, production houses and clients that make Dallas great!

Mar 12, 2018

Launch Agency wins 2018 Dallas ADDY Awards

Launch, consumer insights and creative agency specializing in fast-growth brands, was recognized for excellence by the 2018 Dallas ADDY Awards. This is the 15th year running the shop has taken home honors from the event, which celebrates area talent, and the best in design and advertising. This year’s winners were for Logo Design on behalf of One Arts Plaza, the lively skyscraper and business park in the heart of the Dallas Arts District, conceived by visionary developer Lucy Crow Billingsley. The agency also placed in the Public Service Online/Interactive category for The Stallings Award, named after football legend and humanitarian Gene Stallings. Winners of the award include TCU coach Gary Patterson (2018), Clemson coach Dabo Swinney and UT’s Mack Brown, among others.

One Arts Plaza

An architectural breakthrough in urban multi-use communities, One Arts Plaza has been a fixture of the Dallas Arts District since 2005. Home to a 24-story skyscraper and bustling plaza, it is a hub for live entertainment, rotating art exhibits and a collection of popular restaurant fare. While One Arts has remained vibrant, Billingsley tapped Launch to infuse its thirteen-year-old brand with the edge and excitement of the venue.

One Arts Plaza “The updated typeface is reminiscent of the original but bolder,” says Carolyn Sexton, Launch Senior Art Director. “We added angled strokes off certain letters in the name to lend energy and a sense of playfulness. We also retained the neon red square, an icon on the Dallas skyline, resulting in an evolution that melds heritage with a clean, modern twist.”

Amy Woods – Account Executive

Diane Seimetz – Brand Strategy

Dave Wilgus – Creative Director

Carolyn Sexton – Art Director

Amy Nortman – Art Director

The Stallings Award

Through its long-standing relationship with The Ashford Rise School of Dallas, Launch had the opportunity to create a new visual identity for The Stallings Award. The award benefits the school, which is dedicated to providing quality education to preschool students with developmental disabilities. It is named after Texas A&M player and coach, Gene Stallings, whose late son, Johnny, had Down Syndrome. “Our goal was to convey the enormous positive impact Coach Stallings, the award recipients and sponsors – as well as The Rise School – have had on children with developmental delays,” says Alex Slotkin, Launch Associate Creative Director on the project. John Poston, Rise School of Dallas co-founder, commissioned a companion e-brochure, designed to persuade ESPN execs to add the Stallings Awards to their annual College Football Awards show. The strategy was a successful one, and the event will now reach a national and international audience.

Michael Boone – Account Executive

Alex Slotkin – Copywriter

Carolyn Sexton – Art Director

Mar 1, 2017

Launch Agency Wins at 2017 Dallas ADDY Awards

The 2017 Dallas ADDY Awards winners are in, and this year Launch Agency took home two trophies at the Dallas ADDYs event, a place where advertising professionals gather to celebrate the best creative work of the year. The competition was stiff, and the winning work included a Bronze in the Out-of-Home Single Unit category for a Chapps Burgers poster, as well as a Silver in the Direct Mail category for a Park Place Maserati brochure.

David Wilgus, Creative Director Jose Canales, Designer Ryan Carroll, Writer Diane Duncan, Writer/CD Andy Post, Photographer The award-winning poster for Chapps Burgers stemmed from a larger rebranding campaign designed to embody the brand’s commitment to hard work and making great-tasting burgers. Part of the inspiration for the brand’s “Blue Collar Cool” tone came from vintage poster art, which is what the team drew upon for the design of the “Lift With Your Knees” poster. We can say the poster packs an—a-hem—meaty punch.

Ellen Giles, Senior Art Director Alex Slotkin, Writer/CD Jason Giles, Account Director And now we pivot from burgers to luxury cars. Park Place Maserati challenged us to connect the luxury car brand with a high-end audience, all on a modest budget. Using consumer analytics, we targeted a small group of potential Maserati customers in the Dallas/Fort Worth area. They are all about conspicuous consumption—they love to see and be seen—making Maserati the perfect brand for their lifestyle. We created an oversized magazine-style mailer to show off the cars and stand out amongst a sea of junk mail. To see other outstanding Launch creative, visit our Work page.

Feb 26, 2016

Launch Agency Goes for the Gold at 2016 ADDY Awards

This year, Launch Agency picked up nine trophies at the 2016 ADDY Awards, the annual event where advertising industry professionals gather to recognize and celebrate the best creative work of the season. The winning work included campaigns for Park Place Dealerships, a luxury automotive group; Daymark Living, a unique community for adults with special needs; Dallas Winds; the Town of Addison; and Baylor Scott & White Health, the largest not-for-profit healthcare system in Texas. Among the wins, the Texas Rangers Triple Play invitation for Park Place captured gold in the Sales & Marketing category. A companion poster series also won gold in the Out-of-Home & Ambient Media category. Launch also went on to take home six awards in the 10th District ADDY Awards, which are made up all AAF member agencies from Oklahoma, Texas, Arkansas, and Louisiana. Winning work included the Texas Rangers Triple Play invitation and poster series, the Addison Sweet Spot campaign, and the Daymark Living print ad. Check out our award-winning work here.