Stars goalie, Jake Oettinger invites you to get motivated with Motivotter.
We recently teamed up with Baylor Scott & White Health and the Dallas Stars to create an AR experience leveraging one of the biggest “stars” of the Stars, Jake Oettinger. As the team’s goalie, Oettinger always stays focused, motivated and determined, which makes him the perfect voice to inspire fans along their health journey.
Working with Dallas AR and VR experts, Groove Jones, we developed a look-alike Oettinger in the form of a mini-AR Jake. Only it isn’t actually Jake: It’s his inner voice which we named Motivotter, a combination of his nickname “Otter” and “motivation.” The experience allows users to place Motivotter on any surface, next to anything they’ve achieved or want to achieve. Like eating healthier, working out more, walking their dog—you name it, Motivotter is there celebrating your victories with cheers, back flips and a variety and dance moves.
To launch the experience, we partnered with award-winning director, John Suits to create a teaser-like trailer introducing Motivotter to fans. The film, along with numerous digital and OOH executions, invites users to “Unleash Motivotter” through Instagram or TikTok. All executions drive to motivotter.com.
Once you tap any social icon, the Motivotter filter opens and is ready to play.
Social posts encourage fans to share their favorite Motivotter moments.
In a short time, Stars fans have already adopted Motivotter as one of their own.
As the official healthcare partner of the Dallas Stars, Baylor Scott & White Health is proud to leverage this partnership to inspire fans around Dallas to achieve their goals – big or small.
Behind the scenes
To create Motivotter, Groove Jones scanned Oettinger in their XR Avatar Scanner powered by 50 4K cameras that capture HDR (high dynamic range – for color and depth) using multiple focal lengths—instantly capturing both the geometry and texture of the person standing inside. This, in turn, allowed us to make a lifelike mini-AR version of Jake.
Client: Baylor Scott & White Health
Director: John Suits
Production Company: Natural Selection Productions
Executive Producers: Nicole Flores, Amanda Mortimer
Producer: Gensho Tasaka
DoP: Will Stone
Editor: John Suits
Sound Mix: Joe Barrucco, Timeline Audio
Color: Parker Jarvie, Company 3
VFX: Joshua Lester
Photographer: Andy Mahr, Mahr Images
Principal/Creative Director: David Wilgus, Launch Agency
Principal/Creative Director: Diane Seimetz, Launch Agency
Creative Director/Art Director: Brian Dedering, Launch Agency
Creative Director/Copywriter: April Steinbach, Launch Agency
Associate Creative Director: Caleb Alba, Launch Agency
Copywriter: Isaac Swedlow, Launch Agency
Account Director: Jason Giles, Launch Agency
Senior Account Supervisor: Bailey Troutt, Launch Agency
Senior Account Executive: Megan Robertson, Launch Agency
Assistant Account Executive: Lucy Galloway, Launch Agency
Producer: Jaime Roderer, Launch Agency
Producer: Kerstin Fredrickson
Strategy Lead: Dan Ferguson, Groove Jones
Creative Director: Dale Carman, Groove Jones
Producer: Eduardo A. Gonzalez V., Groove Jones
Developer: Carly Siciliano, Groove Jones
3D Team: Jeannot Landry, Elliot Johnson, Chris Fisher, Groove Jones
Animation: David Aguilar, Groove Jones
Graphic Design: Bip, Groove Jones
Production VP: Monte Masters, Groove Jones
Audio: Andrew Carman, Groove Jones
Production Coordinator: Khoi Tran, Groove Jones
Director of Creative: Ben Day, Baylor Scott & White Health
Brand Manager/Sports Sponsorships/Digital: Tyson Stuart, Baylor Scott & White Health
Director of Consumer Marketing/Brand Strategy & Planning: Kristn Owens, Baylor Scott & White Health
Brand Planning & Strategy: Robin Kraase, Baylor Scott & White Health
Marketing Producer Creative & Brand Management: Megan Doss, Baylor Scott & White Health
Senior PR Marketing Consultant: Eric Keese, Baylor Scott & White Health