Mar 7, 2024

AAF ADDYS HIGHLIGHTS

BRAVO TO OUR AMAZING CLIENTS AND PARTNERS

It was big night for Launch Agency and our clients at the 2024 AAF Addy Awards. From AR activations to cinema advertising to sports sponsorships, we received honors in 10 categories, including Judge’s Choice Award. Hats off to Baylor Scott & White McLane Children’s, Baylor Scott & White Health, Evergreen Power Solutions and Tulipalooza for trusting us with your beloved brands. Here’s to making work that makes a difference.

BAYLOR SCOTT & WHITE MCLANE’S

CINEMATOGRAPHY — JUDGE’S CHOICE & GOLD
CONSUMER CAMPAIGN — GOLD
IN-THEATRE COMMERCIAL — GOLD

DIRECTOR: HENRY MASON, PRODUCTION COMPANY: CHARLIE UNIFORM TANGO, PHOTOGRAPHER: CATHLIN MCCULLOUGH

TULIPALOOZA

SOCIAL CAUSE — SILVER

ILLUSTRATOR: KELLY BEGLEY

BAYLOR SCOTT & WHITE HEALTH
AND DAK PRESCOTT

BRANDED CONTENT — SILVER

DIRECTORS: ANDY X ASHTION, PRODUCTION COMPANY: CHARLIE UNIFORM TANGO

EVERGREEN POWER SOLUTIONS

ILLUSTRATION — SILVER

ILLUSTRATOR: KEITH BROWNING

BAYLOR SCOTT & WHITE HEALTH
AND JAKE OETTINGER

CONSUMER CAMPAIGN — SILVER
AUGMENTED REALITY — HONORABLE MENTION

PHOTOGRAPHER: ANDY MAHR, AR: GROOVE JONES, DIRECTOR: JOHN SUITS, NATURAL SELECTION

LAUNCH AGENCY WEBSITE

SELF PROMO — SILVER

Feb 21, 2024

Unleashing the power for Baylor Scott & White Health.

The power to live better™

Repositioning the largest not-for-profit healthcare system in the state takes a Texas-sized effort. To introduce Baylor Scott & White Health’s new mission to empower its patients, Launch Agency was proud to team up with agency partners, Monigle, Camelot Media and Door No. 3. Our combined efforts created a campaign that’s already seeing powerful results with a 12% increase in brand equity.*

The new customer-first positioning led to the creation of a new tagline from Launch, “The Power To Live Better” and a new brand identity from brand experience agency, Monigle. “The real power in healthcare lies within our customers, they allow us to do what we love. Our role is to inspire them to live better every day. This refreshing and joyful campaign repositions us as the support our patients need to improve every aspect of the care they receive,” said Ben Day, Director of Creative & Brand Management at Baylor Scott & White Health.

Launch Spot

By partnering with award-winning directing trio, The Fold, we created a series of spots taking viewers on an energetic and empowering journey showing what healthcare looks like from the POV of the consumer. The soundtrack for all spots includes vintage gospel song “Power” by Mattie Wigley that was rearranged by local musician Damon Criswell. And photography by Callie Lipkin beautifully celebrates our new visual expression across print, OOH, social and digital.

*Among key healthcare systems in our markets, Baylor Scott & White Health was the only brand to see significant movement in brand equity measures, with BERA scores showing a 12% increase from Q3 to Q4. The next closest brand saw only a 6.4% difference.