Launch Agency wins 2018 Dallas ADDY Awards
Launch, consumer insights and creative agency specializing in fast-growth brands, was recognized for excellence by the 2018 Dallas ADDY Awards. This is the 15th year running the shop has taken home honors from the event, which celebrates area talent, and the best in design and advertising. This year’s winners were for Logo Design on behalf of One Arts Plaza, the lively skyscraper and business park in the heart of the Dallas Arts District, conceived by visionary developer Lucy Crow Billingsley. The agency also placed in the Public Service Online/Interactive category for The Stallings Award, named after football legend and humanitarian Gene Stallings. Winners of the award include TCU coach Gary Patterson (2018), Clemson coach Dabo Swinney and UT’s Mack Brown, among others.
One Arts Plaza
An architectural breakthrough in urban multi-use communities, One Arts Plaza has been a fixture of the Dallas Arts District since 2005. Home to a 24-story skyscraper and bustling plaza, it is a hub for live entertainment, rotating art exhibits and a collection of popular restaurant fare. While One Arts has remained vibrant, Billingsley tapped Launch to infuse its thirteen-year-old brand with the edge and excitement of the venue.
One Arts Plaza
“The updated typeface is reminiscent of the original but bolder,” says Carolyn Sexton, Launch Senior Art Director. “We added angled strokes off certain letters in the name to lend energy and a sense of playfulness. We also retained the neon red square, an icon on the Dallas skyline, resulting in an evolution that melds heritage with a clean, modern twist.”
Amy Woods – Account Executive
Diane Seimetz – Brand Strategy
Dave Wilgus – Creative Director
Carolyn Sexton – Art Director
Amy Nortman – Art Director
The Stallings Award
Through its long-standing relationship with The Ashford Rise School of Dallas, Launch had the opportunity to create a new visual identity for The Stallings Award. The award benefits the school, which is dedicated to providing quality education to preschool students with developmental disabilities. It is named after Texas A&M player and coach, Gene Stallings, whose late son, Johnny, had Down Syndrome. “Our goal was to convey the enormous positive impact Coach Stallings, the award recipients and sponsors – as well as The Rise School – have had on children with developmental delays,” says Alex Slotkin, Launch Associate Creative Director on the project. John Poston, Rise School of Dallas co-founder, commissioned a companion e-brochure, designed to persuade ESPN execs to add the Stallings Awards to their annual College Football Awards show. The strategy was a successful one, and the event will now reach a national and international audience.
Michael Boone – Account Executive
Alex Slotkin – Copywriter
Carolyn Sexton – Art Director
David Wilgus, Creative Director Jose Canales, Designer Ryan Carroll, Writer Diane Duncan, Writer/CD Andy Post, Photographer
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Ellen Giles, Senior Art Director Alex Slotkin, Writer/CD Jason Giles, Account Director
And now we pivot from burgers to luxury cars. Park Place Maserati challenged us to connect the luxury car brand with a high-end audience, all on a modest budget. Using consumer analytics, we targeted a small group of potential Maserati customers in the Dallas/Fort Worth area. They are all about conspicuous consumption—they love to see and be seen—making Maserati the perfect brand for their lifestyle. We created an oversized magazine-style mailer to show off the cars and stand out amongst a sea of junk mail.
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