We are extremely honored to be shortlisted by The Clio Awards for our Motivotter campaign for Baylor Scott & White Health and the Dallas Stars. The work was recognized in two categories: Social Media Influencer and Augmented Reality. The campaign leveraged the partnership between Baylor and the Dallas Stars to create an AR experience that motivated fans to engage with the brand in a fun, unexpected way.

The activation featured Stars’ goalie, Jake Oettinger, only it wasn’t actually Jake: it was his inner voice, which we named Motivotter. Fans could place Motivotter in places where they needed a little extra motivation. With 70+ million impressions, a 95% social positivity rating and an over two minute average filter engagement time, Motivotter scored big.

As always, we couldn’t do any of this without our incredible partners. High fives to our brilliant dream team:

Client: Baylor Scott & White Health

Director: John Suits

Production Company: Natural Selection Productions

Executive Producers: Nicole Flores, Amanda Mortimer

Producer: Gensho Tasaka

DoP: Will Stone

Editor: John Suits

Sound Mix: Joe Barrucco, Timeline Audio

Color: Parker Jarvie, Company 3

VFX: Joshua Lester

Photographer: Andy Mahr, Mahr Images 

Principal/Creative Director: David Wilgus, Launch Agency

Principal/Creative Director: Diane Seimetz, Launch Agency

Creative Director/Art Director: Brian Dedering, Launch Agency

Creative Director/Copywriter: April Steinbach, Launch Agency

Associate Creative Director: Caleb Alba, Launch Agency

Copywriter: Isaac Swedlow, Launch Agency

Account Director: Jason Giles, Launch Agency

Senior Account Supervisor: Bailey Troutt, Launch Agency

Senior Account Executive: Megan Robertson, Launch Agency

Assistant Account Executive: Lucy Galloway, Launch Agency

Producer: Jaime Roderer, Launch Agency

Producer: Kerstin Fredrickson

Strategy Lead: Dan Ferguson, Groove Jones

Creative Director: Dale Carman, Groove Jones

Producer: Eduardo A. Gonzalez V., Groove Jones

Developer: Carly Siciliano, Groove Jones

3D Team: Jeannot Landry, Elliot Johnson, Chris Fisher, Groove Jones

Animation: David Aguilar, Groove Jones

Graphic Design: Bip, Groove Jones

Production VP: Monte Masters, Groove Jones

Audio: Andrew Carman, Groove Jones

Production Coordinator: Khoi Tran, Groove Jones

Director of Creative: Ben Day, Baylor Scott & White Health

Brand Manager/Sports Sponsorships/Digital: Tyson Stuart, Baylor Scott & White Health

Director of Consumer Marketing/Brand Strategy & Planning: Kristn Owens, Baylor Scott & White Health

Brand Planning & Strategy: Robin Kraase, Baylor Scott & White Health

Marketing Producer Creative & Brand Management: Megan Doss, Baylor Scott & White Health

Senior PR Marketing Consultant: Eric Keese, Baylor Scott & White Health


Launch Agency wins 2018 Dallas ADDY Awards

Launch, consumer insights and creative agency specializing in fast-growth brands, was recognized for excellence by the 2018 Dallas ADDY Awards.  This is the 15th year running the shop has taken home honors from the event, which celebrates area talent, and the best in design and advertising. This year’s winners were for Logo Design on behalf of One Arts Plaza, the lively skyscraper and business park in the heart of the Dallas Arts District, conceived by visionary developer Lucy Crow Billingsley.  The agency also placed in the Public Service Online/Interactive category for The Stallings Award, named after football legend and humanitarian Gene Stallings. Winners of the award include TCU coach Gary Patterson (2018), Clemson coach Dabo Swinney and UT’s Mack Brown, among others.

One Arts Plaza

An architectural breakthrough in urban multi-use communities, One Arts Plaza has been a fixture of the Dallas Arts District since 2005. Home to a 24-story skyscraper and bustling plaza, it is a hub for live entertainment, rotating art exhibits and a collection of popular restaurant fare. While One Arts has remained vibrant, Billingsley tapped Launch to infuse its thirteen-year-old brand with the edge and excitement of the venue.   One Arts Plaza  One Arts Plaza “The updated typeface is reminiscent of the original but bolder,” says Carolyn Sexton, Launch Senior Art Director. “We added angled strokes off certain letters in the name to lend energy and a sense of playfulness.  We also retained the neon red square, an icon on the Dallas skyline, resulting in an evolution that melds heritage with a clean, modern twist.”
Amy Woods – Account Executive
Diane Seimetz – Brand Strategy
Dave Wilgus – Creative Director
Carolyn Sexton – Art Director
Amy Nortman  – Art Director

The Stallings Award

Through its long-standing relationship with The Ashford Rise School of Dallas, Launch had the opportunity to create a new visual identity for The Stallings Award.  The award benefits the school, which is dedicated to providing quality education to preschool students with developmental disabilities.  It is named after Texas A&M player and coach, Gene Stallings, whose late son, Johnny, had Down Syndrome. “Our goal was to convey the enormous positive impact Coach Stallings, the award recipients and sponsors – as well as The Rise School – have had on children with developmental delays,” says Alex Slotkin, Launch Associate Creative Director on the project. John Poston, Rise School of Dallas co-founder, commissioned a companion e-brochure, designed to persuade ESPN execs to add the Stallings Awards to their annual College Football Awards show. The strategy was a successful one, and the event will now reach a national and international audience.
Michael Boone – Account Executive
Alex Slotkin – Copywriter
Carolyn Sexton – Art Director

Launch Agency Wins at 2017 Dallas ADDY Awards

The 2017 Dallas ADDY Awards winners are in, and this year Launch Agency took home two trophies at the Dallas ADDYs event, a place where advertising professionals gather to celebrate the best creative work of the year.  The competition was stiff, and the winning work included a Bronze in the Out-of-Home Single Unit category for a Chapps Burgers poster, as well as a Silver in the Direct Mail category for a Park Place Maserati brochure.    




 /* Style Definitions */
	{mso-style-name: David Wilgus, Creative Director Jose Canales, Designer Ryan Carroll, Writer Diane Duncan, Writer/CD Andy Post, Photographer The award-winning poster for Chapps Burgers stemmed from a larger rebranding campaign designed to embody the brand’s commitment to hard work and making great-tasting burgers.  Part of the inspiration for the brand’s “Blue Collar Cool” tone came from vintage poster art, which is what the team drew upon for the design of the “Lift With Your Knees” poster.  We can say the poster packs an—a-hem—meaty punch.  Ellen Giles, Senior Art Director  Alex Slotkin, Writer/CD  Jason Giles, Account Director Ellen Giles, Senior Art Director Alex Slotkin, Writer/CD Jason Giles, Account Director And now we pivot from burgers to luxury cars.  Park Place Maserati challenged us to connect the luxury car brand with a high-end audience, all on a modest budget.  Using consumer analytics, we targeted a small group of potential Maserati customers in the Dallas/Fort Worth area. They are all about conspicuous consumption—they love to see and be seen—making Maserati the perfect brand for their lifestyle.  We created an oversized magazine-style mailer to show off the cars and stand out amongst a sea of junk mail. To see other outstanding Launch creative, visit our Work page.

Baylor Scott & White Health, Launch Agency receive national recognition for Cancer Awareness campaign

Widely considered the nation’s most elite advertising competition of its kind, the Cancer Awareness Advertising (CAA) Awards is dedicated solely to the promotion of cancer products and services. Entries are judged by a panel of design and healthcare marketing professionals with decades of combined experience in creativity, layout/design, typography, production, quality, and overall effectiveness. We were awarded a coveted Silver certificate in the Healthcare System Group, Total Advertising Campaigns, for the 2015 Oncology Campaign, “Fighters Wanted,” featuring actual patients, on behalf of Baylor Scott & White Health. “We know patient empowerment is a critical element in the successful prevention, detection, and treatment of cancer,” said Taryn Pemberton, director of Service Line Marketing at Baylor Scott & White Health. “Our goal was to capture the inner strength of these survivors and share it with the outside world,” added Launch Agency principal Diane Seimetz. “Less fear, more action, lives saved.” The award-winning integrated campaign comprised print, magazine, out-of-home, and web banners, as well as terrestrial radio and Pandora streaming digital spots.


Launch Agency Goes for the Gold at 2016 ADDY Awards

This year, Launch Agency picked up nine trophies at the 2016 ADDY Awards, the annual event where advertising industry professionals gather to recognize and celebrate the best creative work of the season. The winning work included campaigns for Park Place Dealerships, a luxury automotive group; Daymark Living, a unique community for adults with special needs; Dallas Winds; the Town of Addison; and Baylor Scott & White Health, the largest not-for-profit healthcare system in Texas. Among the wins, the Texas Rangers Triple Play invitation for Park Place captured gold in the Sales & Marketing category. A companion poster series also won gold in the Out-of-Home & Ambient Media category. Launch also went on to take home six awards in the 10th District ADDY Awards, which are made up all AAF member agencies from Oklahoma, Texas, Arkansas, and Louisiana.  Winning work included the Texas Rangers Triple Play invitation and poster series, the Addison Sweet Spot campaign, and the Daymark Living print ad. Check out our award-winning work here.

Launch Agency Receives Accolades in Graphis Advertising Annual

Launch Agency was included in the 2016 Graphis Advertising Annual for its poster campaign for Children’s Health during the State Fair of Texas. The campaign consisted of balloon renditions of petting zoo animals to capture the attention of children and parents alike. To view the award-winning campaign and learn more about the concept behind it, visit the Graphis Advertising Annual website. Congratulations to creative duo Lauren Coleman (Art Director) and Katie Aurelio (Copywriter), as well as Jason Giles (Account Supervisor) on this honor! Since 1944, The International Journal of Visual Communication has been publishing significant and influential work of fine artists, illustrators and advertisers in the Graphis annual publication. Past creative pieces by Launch Agency featured in the Graphis publication include a ViewPoint bank print campaign, Launch’s summer internship program poster campaign and a Sam’s Club member cookbook.