We are extremely honored to be shortlisted by The Clio Awards for our Motivotter campaign for Baylor Scott & White Health and the Dallas Stars. The work was recognized in two categories: Social Media Influencer and Augmented Reality. The campaign leveraged the partnership between Baylor and the Dallas Stars to create an AR experience that motivated fans to engage with the brand in a fun, unexpected way.
The activation featured Stars’ goalie, Jake Oettinger, only it wasn’t actually Jake: it was his inner voice, which we named Motivotter. Fans could place Motivotter in places where they needed a little extra motivation. With 70+ million impressions, a 95% social positivity rating and an over two minute average filter engagement time, Motivotter scored big.
As always, we couldn’t do any of this without our incredible partners. High fives to our brilliant dream team:
Client: Baylor Scott & White Health
Director: John Suits
Production Company: Natural Selection Productions
Executive Producers: Nicole Flores, Amanda Mortimer
Producer: Gensho Tasaka
DoP: Will Stone
Editor: John Suits
Sound Mix: Joe Barrucco, Timeline Audio
Color: Parker Jarvie, Company 3
VFX: Joshua Lester
Photographer: Andy Mahr, Mahr Images
Principal/Creative Director: David Wilgus, Launch Agency
Principal/Creative Director: Diane Seimetz, Launch Agency
Creative Director/Art Director: Brian Dedering, Launch Agency
Creative Director/Copywriter: April Steinbach, Launch Agency
Associate Creative Director: Caleb Alba, Launch Agency
Copywriter: Isaac Swedlow, Launch Agency
Account Director: Jason Giles, Launch Agency
Senior Account Supervisor: Bailey Troutt, Launch Agency
Senior Account Executive: Megan Robertson, Launch Agency
Assistant Account Executive: Lucy Galloway, Launch Agency
Producer: Jaime Roderer, Launch Agency
Producer: Kerstin Fredrickson
Strategy Lead: Dan Ferguson, Groove Jones
Creative Director: Dale Carman, Groove Jones
Producer: Eduardo A. Gonzalez V., Groove Jones
Developer: Carly Siciliano, Groove Jones
3D Team: Jeannot Landry, Elliot Johnson, Chris Fisher, Groove Jones
Animation: David Aguilar, Groove Jones
Graphic Design: Bip, Groove Jones
Production VP: Monte Masters, Groove Jones
Audio: Andrew Carman, Groove Jones
Production Coordinator: Khoi Tran, Groove Jones
Director of Creative: Ben Day, Baylor Scott & White Health
Brand Manager/Sports Sponsorships/Digital: Tyson Stuart, Baylor Scott & White Health
Director of Consumer Marketing/Brand Strategy & Planning: Kristn Owens, Baylor Scott & White Health
Brand Planning & Strategy: Robin Kraase, Baylor Scott & White Health
Marketing Producer Creative & Brand Management: Megan Doss, Baylor Scott & White Health
Senior PR Marketing Consultant: Eric Keese, Baylor Scott & White Health