We are extremely honored to be shortlisted by The Clio Awards for our Motivotter campaign for Baylor Scott & White Health and the Dallas Stars. The work was recognized in two categories: Social Media Influencer and Augmented Reality. The campaign leveraged the partnership between Baylor and the Dallas Stars to create an AR experience that motivated fans to engage with the brand in a fun, unexpected way.

The activation featured Stars’ goalie, Jake Oettinger, only it wasn’t actually Jake: it was his inner voice, which we named Motivotter. Fans could place Motivotter in places where they needed a little extra motivation. With 70+ million impressions, a 95% social positivity rating and an over two minute average filter engagement time, Motivotter scored big.

As always, we couldn’t do any of this without our incredible partners. High fives to our brilliant dream team:

Client: Baylor Scott & White Health

Director: John Suits

Production Company: Natural Selection Productions

Executive Producers: Nicole Flores, Amanda Mortimer

Producer: Gensho Tasaka

DoP: Will Stone

Editor: John Suits

Sound Mix: Joe Barrucco, Timeline Audio

Color: Parker Jarvie, Company 3

VFX: Joshua Lester

Photographer: Andy Mahr, Mahr Images

Principal/Creative Director: David Wilgus, Launch Agency

Principal/Creative Director: Diane Seimetz, Launch Agency

Creative Director/Art Director: Brian Dedering, Launch Agency

Creative Director/Copywriter: April Steinbach, Launch Agency

Associate Creative Director: Caleb Alba, Launch Agency

Copywriter: Isaac Swedlow, Launch Agency

Account Director: Jason Giles, Launch Agency

Senior Account Supervisor: Bailey Troutt, Launch Agency

Senior Account Executive: Megan Robertson, Launch Agency

Assistant Account Executive: Lucy Galloway, Launch Agency

Producer: Jaime Roderer, Launch Agency

Producer: Kerstin Fredrickson

Strategy Lead: Dan Ferguson, Groove Jones

Creative Director: Dale Carman, Groove Jones

Producer: Eduardo A. Gonzalez V., Groove Jones

Developer: Carly Siciliano, Groove Jones

3D Team: Jeannot Landry, Elliot Johnson, Chris Fisher, Groove Jones

Animation: David Aguilar, Groove Jones

Graphic Design: Bip, Groove Jones

Production VP: Monte Masters, Groove Jones

Audio: Andrew Carman, Groove Jones

Production Coordinator: Khoi Tran, Groove Jones

Director of Creative: Ben Day, Baylor Scott & White Health

Brand Manager/Sports Sponsorships/Digital: Tyson Stuart, Baylor Scott & White Health

Director of Consumer Marketing/Brand Strategy & Planning: Kristn Owens, Baylor Scott & White Health

Brand Planning & Strategy: Robin Kraase, Baylor Scott & White Health

Marketing Producer Creative & Brand Management: Megan Doss, Baylor Scott & White Health

Senior PR Marketing Consultant: Eric Keese, Baylor Scott & White Health

May 23, 2019

Our Star Rises

We are so proud to celebrate our AAF Shining Star, Diane Seimetz Duncan! She is joining a talented group of women who are community leaders, C-suite executives, co-founders, executive VPs, strategic masterminds, media mavens and more. They are breaking glass ceilings and elevating the Dallas advertising community to heights we have never seen before!

THE 2019 AAF DALLAS SHINING STARS:

Alayna Oram, Corporate Director, Marketing at Omni Hotels & Resorts

Allison Burzlaff, Senior Copywriter at TracyLocke*

Amanda Abrams, Creative Director Team One

Amanda Guerra Koch, Director, Connection & Insight Strategy at Saatchi & Saatchi

Amy Vollet, SVP, Executive Media Director at The Integer Group

Audrey Berger, Principal at Quadratic*

Cheryl Huckabay, Managing Principal – Brand Media at The Richards Group*

Diane Seimetz Duncan, Principal at Launch Agency*

Erin Bryant, Sales Director at Pandora

Karie Scuiller, Account Director at Caliber Creative

Kathleen Colditz, EVP, Customer Engagement Strategy at The Marketing Arm

Kim Moss, Chief Media Officer at TM Advertising*

Kimberly Tyner, Co-Founder and Chief Creative Officer at Spire Agency

Krista McCrimmon, Creative Director at Johnson & Sekin*

Luann Boggs, VP of Business Development at bloomfield knoble advertising*

Mary Price, Brand Media, Group Head at The Richards Group*

Megan Ward, Director of Project and Resource Management at Firehouse

Paloma Fuentes, Brand Manager at Richards/Lerma*

Pam Watkins, SVP, Business and Media Strategy at MCC

Robin Thomas, Director of Media at Chili’s

Sandi Edgar, Marketing Specialist at Temerlin Advertising Institute,* AAF Dallas Education Chair

Sarah Beddoe, Vice President, Marketing at Pizza Hut

Shelia Lemon, Founder, CEO & President of Citrus Advertising

Suzanne La Forgia, Senior Vice President of Captivate*, Past President of AAF Dallas, 2nd Lt. Governor of AAF Tenth District

Tracy Armstrong, Senior Manager, Brand Communications at Southwest Airlines

*denotes corporate members of AAF Dallas

#AAFdallas #2019Shiningstars ⭐️⭐️⭐️

Mar 7, 2019

Launch scores three 2019 Dallas ADDY Awards

Congrats to our Baylor Scott & White Health and Park Place Dealerships teams for taking home two silvers and a bronze at the 2019 American Advertising Awards Gala at The Bomb Factory.

Our Baylor Scott & White team was awarded a silver for the “Never Settle” TV spot and a bronze for the Changing Healthcare For The Better OOH campaign. Our Park Place Dealership team took home a silver for the annual Texas Rangers Triple Play event.

High fives to our team and our clients for creating such great work this year! 🏆

Mar 12, 2018

Launch Agency wins 2018 Dallas ADDY Awards

Launch, consumer insights and creative agency specializing in fast-growth brands, was recognized for excellence by the 2018 Dallas ADDY Awards. This is the 15th year running the shop has taken home honors from the event, which celebrates area talent, and the best in design and advertising. This year’s winners were for Logo Design on behalf of One Arts Plaza, the lively skyscraper and business park in the heart of the Dallas Arts District, conceived by visionary developer Lucy Crow Billingsley. The agency also placed in the Public Service Online/Interactive category for The Stallings Award, named after football legend and humanitarian Gene Stallings. Winners of the award include TCU coach Gary Patterson (2018), Clemson coach Dabo Swinney and UT’s Mack Brown, among others.

One Arts Plaza

An architectural breakthrough in urban multi-use communities, One Arts Plaza has been a fixture of the Dallas Arts District since 2005. Home to a 24-story skyscraper and bustling plaza, it is a hub for live entertainment, rotating art exhibits and a collection of popular restaurant fare. While One Arts has remained vibrant, Billingsley tapped Launch to infuse its thirteen-year-old brand with the edge and excitement of the venue.

One Arts Plaza “The updated typeface is reminiscent of the original but bolder,” says Carolyn Sexton, Launch Senior Art Director. “We added angled strokes off certain letters in the name to lend energy and a sense of playfulness. We also retained the neon red square, an icon on the Dallas skyline, resulting in an evolution that melds heritage with a clean, modern twist.”

Amy Woods – Account Executive

Diane Seimetz – Brand Strategy

Dave Wilgus – Creative Director

Carolyn Sexton – Art Director

Amy Nortman – Art Director

The Stallings Award

Through its long-standing relationship with The Ashford Rise School of Dallas, Launch had the opportunity to create a new visual identity for The Stallings Award. The award benefits the school, which is dedicated to providing quality education to preschool students with developmental disabilities. It is named after Texas A&M player and coach, Gene Stallings, whose late son, Johnny, had Down Syndrome. “Our goal was to convey the enormous positive impact Coach Stallings, the award recipients and sponsors – as well as The Rise School – have had on children with developmental delays,” says Alex Slotkin, Launch Associate Creative Director on the project. John Poston, Rise School of Dallas co-founder, commissioned a companion e-brochure, designed to persuade ESPN execs to add the Stallings Awards to their annual College Football Awards show. The strategy was a successful one, and the event will now reach a national and international audience.

Michael Boone – Account Executive

Alex Slotkin – Copywriter

Carolyn Sexton – Art Director

Apr 28, 2017

Launch Featured in the 2018 Graphis Poster Annual

Work for two of our clients was recently featured in the 2018 Graphis Poster Annual, including a poster series for the 2016-2017 Dallas Winds concert season and a poster series for Chapps Burgers rebranding. Read on to learn more about the process behind each project. Chapps Burgers Chapps Burgers is a family owned and operated business with 7 restaurants in the Dallas area and a 34-year history of making big, great-tasting hamburgers. Our goal was to create an engaging, cohesive brand using in-store posters and other elements to attract new customers and ultimately franchise investors. The simple traits that made Chapps successful became our inspiration to create a brand that embodied their strong work ethic and passion for making delicious burgers. We started with a graphic look and feel we call, “Blue Collar Cool.” Classic and industrial in tone, the design direction takes its cues from an era of vintage craftsmen. Check out the poster series here. Dallas Winds The Dallas Winds is one of the most accomplished wind bands in the world. Our assignment was to promote their 2016–2017 season and the unique programming for each individual concert. Because each Dallas Winds performance is an original masterpiece, we wanted to capture that energy and craftsmanship in ten original works of art. From chalk and cotton to rhinestones and tissue paper, we gave visual expression to their musical expression. Then we brought it to Dallas Winds fans and soon-to-be-fans with a season brochure, posters, digital animations and more. To view all of the winning work for Dallas Winds, click here. Since 1944, The International Journal of Visual Communication has been publishing significant and influential work of fine artists, illustrators and advertisers in the Graphis annual publication.

Mar 1, 2017

Launch Agency Wins at 2017 Dallas ADDY Awards

The 2017 Dallas ADDY Awards winners are in, and this year Launch Agency took home two trophies at the Dallas ADDYs event, a place where advertising professionals gather to celebrate the best creative work of the year. The competition was stiff, and the winning work included a Bronze in the Out-of-Home Single Unit category for a Chapps Burgers poster, as well as a Silver in the Direct Mail category for a Park Place Maserati brochure.

David Wilgus, Creative Director Jose Canales, Designer Ryan Carroll, Writer Diane Duncan, Writer/CD Andy Post, Photographer The award-winning poster for Chapps Burgers stemmed from a larger rebranding campaign designed to embody the brand’s commitment to hard work and making great-tasting burgers. Part of the inspiration for the brand’s “Blue Collar Cool” tone came from vintage poster art, which is what the team drew upon for the design of the “Lift With Your Knees” poster. We can say the poster packs an—a-hem—meaty punch.

Ellen Giles, Senior Art Director Alex Slotkin, Writer/CD Jason Giles, Account Director And now we pivot from burgers to luxury cars. Park Place Maserati challenged us to connect the luxury car brand with a high-end audience, all on a modest budget. Using consumer analytics, we targeted a small group of potential Maserati customers in the Dallas/Fort Worth area. They are all about conspicuous consumption—they love to see and be seen—making Maserati the perfect brand for their lifestyle. We created an oversized magazine-style mailer to show off the cars and stand out amongst a sea of junk mail. To see other outstanding Launch creative, visit our Work page.

Jun 9, 2015

Launch Agency Receives Accolades in Graphis Advertising Annual

Launch Agency was included in the 2016 Graphis Advertising Annual for its poster campaign for Children’s Health during the State Fair of Texas. The campaign consisted of balloon renditions of petting zoo animals to capture the attention of children and parents alike. To view the award-winning campaign and learn more about the concept behind it, visit the Graphis Advertising Annual website. Congratulations to creative duo Lauren Coleman (Art Director) and Katie Aurelio (Copywriter), as well as Jason Giles (Account Supervisor) on this honor! Since 1944, The International Journal of Visual Communication has been publishing significant and influential work of fine artists, illustrators and advertisers in the Graphis annual publication. Past creative pieces by Launch Agency featured in the Graphis publication include a ViewPoint bank print campaign, Launch’s summer internship program poster campaign and a Sam’s Club member cookbook.