As our name suggests, our clients turn to us when launching or relaunching a new product or service. But it’s not every day we get the call to relaunch an entire category and make its powerful new mission into a meaningful message – stat. Based on Baylor Scott & White Health’s century-old legacy of innovation, and its focus on how people get well and stay that way, “Changing healthcare for the better” was born.
The campaign kicked off in July 2018 with teaser and reveal outdoor, digital, social and :30 and :15 television. Broadcast creative was shot by award-winning director, Jeff Bednarz and edited by Jack Waldrip of Charlie Uniform Tango with music by EliasArts of Los Angeles.
With our partners at Baylor Scott & White Health, we continue to look for new and better ways to spread the word throughout North and Central Texas, so keep an eye out for new work in the coming months.