Bonusly gift card rewards

Can’t Launch without a Boost


Recognition in the workplace comes in many forms, a high-five or simple thank you. Here at Launch, we show our appreciation by giving “boosters” with our own Bonusly program that invites team members to give each other booster points whenever they’ve created outstanding work, had a great presentation or simply helped to do something outside the norm. When Launchers post a Bonusly booster “shout out” via Slack, everyone in the agency sees it and piles on the praise.

Account Supervisor, Megan Lucy, thanking her team for their hard work.

Principal Diane Seimetz tells us how the program was introduced to the agency and what it has done for the culture.

What gave you the idea to introduce Bonusly to the agency?

My daughter was working for a company that offered a similar program. I could see how excited she was to receive appreciation from her peers and management, and I started looking into something similar for us.

How many different options did you look at before deciding on Bonusly?

Three different programs were considered. The one we ultimately went with was a start-up at the time, and I’m always drawn those. I reached out to the CEO, and we had a really good conversation about the company mission, and his vision for the organization.  They aligned closely with our own, making us a good fit.

What do you like most about Bonusly?

The ability to customize is a great feature. We were able to name the program, “Boosters,” in keeping with our rocket/Launch theme. The company offers a catalog of rewards (Starbucks cards, big-box retailers, specialty stores, etc.), but we are also able to modify to include local favorites as well as charities, where employees can donate their points. The program also integrates perfectly with Slack, our collaboration software platform.

Use Boosters to redeem Australian Red Cross donations, Starbucks and Amazon gift cards, and more.

What do you think Bonusly has done to the culture at Launch Agency since being introduced?

Launch is already a family culture; people genuinely care about each other and want to make the agency a better place together. These small tokens – “micro-rewards” – have cultivated the practice of “noticing” extra efforts or a job done especially well and providing the opportunity to show meaningful appreciation for them. It also allows leadership to recognize those who go above and beyond in real time, versus waiting months (or years!) for a performance review.

A last-minute scramble to get our work submitted to the ADDYs resulted in several Bonusly shoutouts.
2018-graphis-dallas-winds

Launch Featured in the 2018 Graphis Poster Annual


Work for two of our clients was recently featured in the 2018 Graphis Poster Annual, including a poster series for the 2016-2017 Dallas Winds concert season and a poster series for Chapps Burgers rebranding.  Read on to learn more about the process behind each project. Chapps Burgers Chapps Burgers is a family owned and operated business with 7 restaurants in the Dallas area and a 34-year history of making big, great-tasting hamburgers. Our goal was to create an engaging, cohesive brand using in-store posters and other elements to attract new customers and ultimately franchise investors. The simple traits that made Chapps successful became our inspiration to create a brand that embodied their strong work ethic and passion for making delicious burgers. We started with a graphic look and feel we call, “Blue Collar Cool.” Classic and industrial in tone, the design direction takes its cues from an era of vintage craftsmen.  Check out the poster series here. Dallas Winds The Dallas Winds is one of the most accomplished wind bands in the world. Our assignment was to promote their 2016–2017 season and the unique programming for each individual concert. Because each Dallas Winds performance is an original masterpiece, we wanted to capture that energy and craftsmanship in ten original works of art. From chalk and cotton to rhinestones and tissue paper, we gave visual expression to their musical expression. Then we brought it to Dallas Winds fans and soon-to-be-fans with a season brochure, posters, digital animations and more.  To view all of the winning work for Dallas Winds, click here. Since 1944, The International Journal of Visual Communication has been publishing significant and influential work of fine artists, illustrators and advertisers in the Graphis annual publication.
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