Launch Featured in the 2018 Graphis Poster Annual
Work for two of our clients was recently featured in the 2018 Graphis Poster Annual, including a poster series for the 2016-2017 Dallas Winds concert season and a poster series for Chapps Burgers rebranding. Read on to learn more about the process behind each project. Chapps Burgers Chapps Burgers is a family owned and operated business with 7 restaurants in the Dallas area and a 34-year history of making big, great-tasting hamburgers. Our goal was to create an engaging, cohesive brand using in-store posters and other elements to attract new customers and ultimately franchise investors. The simple traits that made Chapps successful became our inspiration to create a brand that embodied their strong work ethic and passion for making delicious burgers. We started with a graphic look and feel we call, “Blue Collar Cool.” Classic and industrial in tone, the design direction takes its cues from an era of vintage craftsmen. Check out the poster series here. Dallas Winds The Dallas Winds is one of the most accomplished wind bands in the world. Our assignment was to promote their 2016–2017 season and the unique programming for each individual concert. Because each Dallas Winds performance is an original masterpiece, we wanted to capture that energy and craftsmanship in ten original works of art. From chalk and cotton to rhinestones and tissue paper, we gave visual expression to their musical expression. Then we brought it to Dallas Winds fans and soon-to-be-fans with a season brochure, posters, digital animations and more. To view all of the winning work for Dallas Winds, click here. Since 1944, The International Journal of Visual Communication has been publishing significant and influential work of fine artists, illustrators and advertisers in the Graphis annual publication.