
Supercars for Super Clients: Creating a Car Show
If you’re a passionate car enthusiast, the chance to see some of the world’s most exclusive luxury vehicles is somewhat of a spiritual experience. For our long-time client Park Place Dealerships, working with brands like Rolls-Royce, McLaren, and Bugatti is a daily reality. Because these vehicles are in separate dealership locations across the metroplex, we had an idea – what if we brought these amazing cars together for one larger-than-life event as only Park Place can throw? The concept of the Luxury & Supercar Showcase was born. We worked closely with Park Place’s internal marketing team, as well as their PR partner, Aardvark Communications, to take the initial idea of the Luxury & Supercar Showcase and turn it into a truly spectacular event. Dallas fashion, cuisine, and supercars were introduced into the mix, showcasing the best of DFW and building additional brand awareness for Park Place. Among the work completed to launch the show were a logo and branding, print ads, billboards, radio spots, digital banners, social media posts, emails, and a Pandora Genome Station. The digital efforts generated over 3 million impressions during the short promotional period. To view creative samples, including a video teaser trailer, visit our “Work” page.

