On Monday, March 16, we had just moved into to our brand new space in the Carlisle Building. While everything smelled like a fresh new beginning, COVID-19 had other plans. In just a few short days, we found ourselves relocating once again. For the safety of our Launch family as well as our own, we all knew the right place to be was home.
In typical Launch fashion, we put an action plan in place and quickly got up and running from our DIY home offices. Client meetings, brainstorming sessions and all daily interaction moved to convenient new locations like Zoom, Slack and even our phones.
To keep our Launch culture going, we began hosting our weekly Friday Beer:30 Happy Hours through Zoom. And celebrating birthdays by sending actual birthday cards to Launchers in the good old-fashioned mail.
We’ve continued to find creative ways to help our clients during these challenging times. When we found out Poston Gardens was at risk of closing, we quickly designed t-shirts to help raise funds to keep the tulips blooming next year. And by working remotely with many talented editors, animators and directors, we’ve been able to create a series of informative and compelling COVID-19 TV, video and digital campaigns for our client, Baylor Scott & White Health.
Social distancing hasn’t stopped us from giving back to our community either. Through Launch LIFT, we’ve delivered meals to Baylor BUMC, and supported numerous local restaurants by participating in #TakeOutTuesday.
In a recent interview with AdChatDFW, Principal Diane Seimetz Duncan summed it up best: “We cherish our creative culture at Launch; I’d say that if anything, the current situation has galvanized us in preserving and protecting that. We have worked on a collaboration platform for several years, so the move to ‘shelter in place’ has allowed us to continue serving clients without a hitch.”