Changing Healthcare For The Better. It’s not just a tagline for Baylor Scott & White Health. It’s the mission behind everything they do. Now in its second year, the tagline was once again a central driver of the campaign message. Since Baylor Scott & White Health is focused on making people better so they can live a better life, Launch set out to create advertising that feels, looks and sounds better, too.
“Healthcare advertising is mired in a sea of sameness, full of sympathetic images of nurses and doctors with patients in the hospital,” said Ben Day, Director of Creative & Brand Management at Baylor Scott & White Health.
Finding the right team to help bring the idea of better to life in a meaningful way was key. So Launch partnered with award-winning director, Jaci Judelson and director of photography, Colin Watkinson. Both known for creating beautifully engaging and emotional commercials, Judelson and Watkinson were the ideal pair to capture stories that would connect with viewers in a memorable way.
The result is a series of spots that merge the past with the present, showing what a patient’s life looks like today while hearing the back story of how they got better with the help of Baylor Scott & White Health.
“We want to inspire Texans to take charge of their health, be proactive and worry less. This is why we show our patients thriving after treatment,” said Day.
Client: Baylor Scott & White Health
Director: Jaci Judelson
Director of Photography: Colin Watkinson
Production Company: Tool of North America
Principal/Creative Director: David Wilgus, Launch Agency
Principal/Creative Director: Diane Seimetz, Launch Agency
Creative Director/Art Director: Dean Oram, Launch Agency
Creative Director/Copywriter: April Steinbach, Launch Agency
Producer: Jaime Roderer, Launch Agency
Account Director: Jason Giles, Launch Agency
Account Supervisor: Macy Barbee, Launch Agency
Editor: Jack Waldrip, Charlie Uniform Tango
Sound Design: Jake Kluge, Russell Smith, Charlie Uniform Tango
Music: Nick Patronella, Charlie Uniform Tango