Brand identity & development

With a name like Launch, it’s no surprise we’re known for helping brands take off. Whether you need a name, a logo or a whole new positioning and brand identity, our talented team is here to help.

ROOST BACKYARD GRILL

We developed tasty new brand identity, including name, logo, website and signage for this startup restaurant group based in Austin.

GOOD DEED

We created logo, branding and packaging for a coffee company founded with the mission of helping individuals with intellectual disabilities find their independence through meaningful employment.

OMNI HILTON HEAD

After a major shutdown of the hotel industry during COVID-19, Omni Hotels & Resorts asked us to revamp and refresh their iconic Hilton Head logo, branding and swag.

DALLAS WINDS

To breathe fresh air into a 35-year-old wind band, we redesigned the logo and developed a new brand identity to work across brochures, posters and programs.

IRONHORSE POWER SERVICES

The Texas power space is crowded. To help this startup stand out, we created a logo, website and collateral to show the Lone Star State this was a different breed of power providers.

ONE ARTS PLAZA

Facing fierce competition from sleek new buildings, this high-profile architectural landmark in the heart of the Dallas Arts District needed a new edge and energy. And that’s exactly what we gave them with a whole new identity and website.

SPINDLEMEDIA INC

Give a tax software company a sleek and sophisticated new voice and look? Done and done. We refreshed the logo, website and collateral for this 20-year-old, Texas-based business.

Branding | logo design | naming | packaging

dogtor doolittle

RECOGNITION

Silver Graphis Award

CHALLENGE

Launch a chemical-free pet line in a category that’s overcrowded with a million products already begging for your attention.

STRATEGY

As cancer and other life-threatening diseases are increasing among pets that have been exposed to products made with chemicals, we wanted to educate pet owners about the chemical-free, sustainably packaged alternatives from Dogtor Doolittle.

IDEA

We created a character for the “dogtor,” reminiscent of an old-fashioned doctor making house calls and included elements from the original Doctor Doolittle character. The rest of the aesthetic came from a desire to not appear too “slick” and match the look with the handmade story and natural packaging material choices.

1 month

after launch the products were sold at Chewy.com