Park Place has spent decades earning a reputation as Experts in Excellence. How could we express this in a fresh way for the new generation of luxury drivers?

Start by getting Park Place’s sales and service members excited about our new brand direction, then draw on their passion and expertise in the consumer campaign.

We built a new brand identity around the letter X to represent how members are the “X factor” that sets Park Place apart, paired with a fresh color palette and striking photography.

In 2020, COVID-19 greatly impacted the U.S. hotel industry. It suffered its worst year on record as millions of Americans canceled vacations to stay at home.

As time passed, there was a lot of pent-up demand for travel, so we tapped into that with the “You Paused, Now Play” campaign which inspired travelers to take life off pause and return to Omni.

As business results began to improve and hotels reopened, we launched an internal campaign inspired by Omni’s name, which means “All.” The “All In” campaign was introduced at a company-wide meeting that, in the words of our client, “left everyone’s heart swelling with Omni pride.”

Tulipalooza needed help launching a new fundraising festival in Waxahachie, benefiting people with intellectual and developmental disabilities and supporting local charities.

Create a distinctive brand capturing the annual event’s family-fun atmosphere and inviting people to support a good cause while celebrating the beauty of tulips.

From the memorable logo and tag line to outdoor, social media and event materials (including a design-a-clog competition), we grew this successful debut into a fruitful multi-year collaboration.

Chapps wanted to transform its family-owned burger joint into a full-fledged franchise. So how do you turn a 34-year old business into a Texas burger institution?

Customers told us that Chapps’ amazing burgers, quality ingredients and fair prices kept them coming back and made generations of loyal customers. That passion to make a great tasting burgers served as inspiration for the campaign.

To serve up their passion for better burgers, we created a friendly brand voice and design inspired by the family’s heritage. The voice was served up with smile-worthy headlines to help people understand what makes a Chapps burger so special.