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Experts in Excellence


press

CHALLENGE

Park Place Dealerships are known as the Experts in Excellence, with a total focus on world-class luxury. How could we make this relevant to a new generation of drivers?

STRATEGY

Create a distinctive, fashion-forward design language, with an authentic voice that connects the excellence of luxury cars to their exceptional dealership experience.

IDEA

Using original photography and footage of our most striking cars, we developed a series of ads, social videos and a TV spot with an unmistakable attitude for a fresh new take on excellence.


92%

awareness in DFW
Up over 20% since 2003

2x

Dealerships doubled in the 20 years
we’ve had their business

CHALLENGE

Baylor Scott & White Health wanted to inspire Dallas Stars hockey fans to be proactive about their health. But what sports fan wants to hear from a hospital brand during the game, right? We were about to change that.

STRATEGY

Leverage beloved Dallas Stars’ goalie Jake Oettinger to help us connect with fans in a fun, engaging way.

IDEA

We introduced a new character named Phenomenotter: the rockin’ cartoon superhero otter that Jake Oettinger becomes when he unleashes his power. Fans could join the fun by using an AR filter that turned them into Phenomenotter.


+450M

potential social media reach

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Unleashing the power


CHALLENGE

As the largest not-for-profit healthcare system in Texas, Baylor Scott & White Health wanted to introduce its new mission to empower patients and support them at every step.

STRATEGY

Convey an authentic feeling of joy with a vibrant visual expression and inspiring voice centered around the theme line of “The Power to Live Better.”

IDEA

We created a series of spots taking viewers on an energetic and empowering journey to show healthcare from the consumer’s POV, accompanied by an uplifting vintage gospel track.


+12%

increase in brand equity since launch

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Meet Your Motivotter


press

ACCOLADES

CHALLENGE

Just like in hockey, where players control the game, Baylor Scott & White Health asked how can we get stars fans to control their game plan for their health?

STRATEGY

Leverage the partnership between Baylor and the Dallas Stars to create an experiential campaign that motivates fans to engage with the brand in a fun, unexpected way.

IDEA

We developed an AR activation that encouraged fans to live better. The activation featured Stars’ goalie, Jake Oettinger, only it wasn’t actually Jake: it was his inner voice, which we named Motivotter.


95%

online fan positivity rating

+2min

of average filter fan engagement

+70mm

filter usage impressions

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PULL THE PLUG
ON BIG POWER


CHALLENGE

Evergreen empowers homeowners by finding low electric rates and handling sign-up and renewals. How could we help them stand out in the Texas energy market?

STRATEGY

Give Texans a true energy champion: The Bolt. He’s a refreshingly relatable superhero who exposes Big Power’s schemes and brings truth, justice and savings to all.

IDEA

We brought The Bolt to life in a series of animated videos full of tongue-in-cheek humor and comic book style. These aired on digital TV and social, accompanied by print and out-of-home.


+47%

Increase in member signups over the past year.

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HELPING TULIPALOOZA BLOSSOM YEAR AFTER YEAR.


press

ACCOLADES

Gold AAF Addy | Public Service Campaign
Silver AAF Addy | Public Service Campaign
Graphis Merit

CHALLENGE

In 2020, we helped Tulipalooza launch a brand new fundraising festival in Waxahachie, benefiting people with intellectual and developmental disabilities and supporting local charities. So how to keep it fresh year after year?

STRATEGY

Create a distinctive and timeless brand that captures the annual event’s family-fun atmosphere and invites people to support a good cause while celebrating the beauty of tulips.

IDEA

Continue to evolve the Tulipalooza story by refreshing the website, social, posters, signage, and emails that run each year.


$690k

Raised for North Texas charities since 2020

20k+

Attendees in its first year

2023

2022

2021

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