Just like in hockey, where players control the game, Baylor Scott & White Health asked how can we get stars fans to control their game plan for their health?
Leverage the partnership between Baylor and the Dallas Stars to create an experiential campaign that motivates fans to engage with the brand in a fun, unexpected way.
We developed an AR activation that encouraged fans to live better. The activation featured Stars’ goalie, Jake Oettinger, only it wasn’t actually Jake: it was his inner voice, which we named Motivotter.
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