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Meet Your Motivotter


press

ACCOLADES

CHALLENGE

Just like in hockey, where players control the game, Baylor Scott & White Health asked how can we get stars fans to control their game plan for their health?

STRATEGY

Leverage the partnership between Baylor and the Dallas Stars to create an experiential campaign that motivates fans to engage with the brand in a fun, unexpected way.

IDEA

We developed an AR activation that encouraged fans to live better. The activation featured Stars’ goalie, Jake Oettinger, only it wasn’t actually Jake: it was his inner voice, which we named Motivotter.


95%

online fan positivity rating

+2min

of average filter fan engagement

+70mm

filter usage impressions

| | |

PULL THE PLUG
ON BIG POWER


CHALLENGE

Evergreen empowers homeowners by finding low electric rates and handling sign-up and renewals. How could we help them stand out in the Texas energy market?

STRATEGY

Give Texans a true energy champion: The Bolt. He’s a refreshingly relatable superhero who exposes Big Power’s schemes and brings truth, justice and savings to all.

IDEA

We brought The Bolt to life in a series of animated videos full of tongue-in-cheek humor and comic book style. These aired on digital TV and social, accompanied by print and out-of-home.


+47%

Increase in member signups over the past year.

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Experts in Excellence


press

CHALLENGE

Park Place has spent decades earning a reputation as Experts in Excellence. How could we express this in a fresh way for the new generation of luxury drivers?

STRATEGY

Start by getting Park Place’s sales and service members excited about our new brand direction, then draw on their passion and expertise in the consumer campaign.

IDEA

We built a new brand identity around the letter X to represent how members are the “X factor” that sets Park Place apart, paired with a fresh color palette and striking photography.


92%

awareness in DFW.
Up over 20% since 2003.

2x

Dealerships doubled in the 20 years
we’ve had their business.

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Blossoming In Its First Year


press

ACCOLADES

Gold AAF Addy | Public Service Campaign
Graphis Merit

CHALLENGE

Tulipalooza needed help launching a new fundraising festival in Waxahachie, benefiting people with intellectual and developmental disabilities and supporting local charities.

STRATEGY

Create a distinctive brand capturing the annual event’s family-fun atmosphere and inviting people to support a good cause while celebrating the beauty of tulips.

IDEA

From the memorable logo and tag line to outdoor, social media and event materials (including a design-a-clog competition), we grew this successful debut into a fruitful multi-year collaboration.


$690k

Raised for North Texas charities

20k+

Attendees over 10 days

2021

2022

2023

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