Fundraising isn’t easy for children’s hospitals. They fight for attention, dollars, and against the belief that they are for-profit, or government funded (neither is the case). Children’s Medical Center was challenged with a declining support base, rising donor fatigue and a lack of fundraising tools.

Getting into the consideration set of a larger, younger, more diverse audience called for less fundraising, more brandraising – to quickly achieve attention, and results.

To reverse Children’s low profile, we tapped into several high-profile supporters of Children’s including: Basketball legend Dirk Nowitzki, golf great Jordan Spieth, baseball phenom Clayton Kershaw and Super Bowl-winning Troy Aikman Though they were superstars in different arenas, they had one thing in common: Children’s was the cause closest to their hearts. The “I Choose Children’s” campaign turned the spotlight on the hospital’s important work, inspiring kids, caregivers and millions of followers
locally and globally.

When people need care after hours or on weekends, usually their only options are a costly ER visit, online self-diagnosis or homeopathic remedies.

Now patients can get virtual care 24/7 with the MyBSWHealth.

We created a campaign touting“Get care now. Like now, now.” that correlatedwith the times and places you can get care through the 24/7 MyBSWHealth app.

Park Place Dealerships are known as the Experts in Excellence, with a total focus on world-class luxury. How could we make this relevant to a new generation of drivers?

Create a distinctive, fashion-forward design language, with an authentic voice that connects the excellence of luxury cars to their exceptional dealership experience.

Using original photography and footage of our most striking cars, we developed a series of ads, social videos and a TV spot with an unmistakable attitude for a fresh new take on excellence.

Baylor Scott & White Health wanted to inspire Dallas Stars hockey fans to be proactive about their health. But what sports fan wants to hear from a hospital brand during the game, right? We were about to change that.

Leverage beloved Dallas Stars’ goalie Jake Oettinger to help us connect with fans in a fun, engaging way.

We introduced a new character named Phenomenotter: the rockin’ cartoon superhero otter that Jake Oettinger becomes when he unleashes his power. Fans could join the fun by using an AR filter that turned them into Phenomenotter.

Most people’s idea of syrup begins and ends with the supermarket aisle. Syrupology wanted to show that their real Vermont maple syrup is of a much higher grade.

Tell a compelling story about this premium-quality syrup, from the hallowed groves that provide pure maple sap to the master Syrupologist who hand-selects each batch.

We crafted every aspect of the brand, from the hand-numbered label to social posts and a documentary featuring their Syrupologist and the glass artisan behind their limited-edition bottle.

As the largest not-for-profit healthcare system in Texas, Baylor Scott & White Health wanted to introduce its new mission to empower patients and support them at every step.

Convey an authentic feeling of joy with a vibrant visual expression and inspiring voice centered around the theme line of “The Power to Live Better.”

We created a series of spots taking viewers on an energetic and empowering journey to show healthcare from the consumer’s POV, accompanied by an uplifting vintage gospel track.

As more pediatric brands have entered the Austin market, McLane Children’s competition has increased. We needed to remind parents in the smaller surrounding cities that they didn’t have to drive into the big city to get the quality care their kids deserve.

Reassure parents that with McLane Children’s by their side, they’ll have access to the expert specialists and leading-edge treatments needed when and where they need it. Never fear. McLane Children’s is right here.

The campaign captured real stories of children who received critical care from McLane Children’s through docu-style films and digital ads. Messaging focused on how these kids are thriving today instead of the harrowing journey to get here. 

The American Cancer Society lowered the average age for early colorectal cancer screening from age 50 to 45, opening up eligibility to 21 million more Americans.

Partnership with Dak Prescott and influencer/shoe artist, Jake Danklefs to design an unforgettable custom cleat inspired by Dak’s mother who lost her life to colon cancer.

We created a film capturing the making of the cleats that was released on social media during a time that would get the most coverage: The NFL’s annual My Cause My Cleats game, which honors players and the cause they support.

ACCOLADES

Silver Local AAF Addy

Evergreen empowers homeowners by finding low electric rates and handling sign-up and renewals. How could we help them stand out in the Texas energy market?

Give Texans a true energy champion: The Bolt. He’s a refreshingly relatable superhero who exposes Big Power’s schemes and brings truth, justice and savings to all.

We brought The Bolt to life in a series of animated videos full of tongue-in-cheek humor and comic book style. These aired on digital TV and social, accompanied by print and out-of-home.