Addison, Texas is a small town with big-city style and amenities. However, it is often overshadowed by the tourism advertising of Dallas and other surrounding cities, keeping them off the short list when companies seek out office space and tourists book their travel plans.

Reintroduce Addison as both the geographical and lifestyle center of metro Dallas.

Welcome to the sweet spot. Welcome to Addison.

Fundraising isn’t easy for children’s hospitals. They fight for attention, dollars, and against the belief that they are for-profit, or government funded (neither is the case). Children’s Medical Center was challenged with a declining support base, rising donor fatigue and a lack of fundraising tools.

Getting into the consideration set of a larger, younger, more diverse audience called for less fundraising, more brandraising – to quickly achieve attention, and results.

To reverse Children’s low profile, we tapped into several high-profile supporters of Children’s including: Basketball legend Dirk Nowitzki, golf great Jordan Spieth, baseball phenom Clayton Kershaw and Super Bowl-winning Troy Aikman Though they were superstars in different arenas, they had one thing in common: Children’s was the cause closest to their hearts. The “I Choose Children’s” campaign turned the spotlight on the hospital’s important work, inspiring kids, caregivers and millions of followers
locally and globally.

When people need care after hours or on weekends, usually their only options are a costly ER visit, online self-diagnosis or homeopathic remedies.

Now patients can get virtual care 24/7 with the MyBSWHealth.

We created a campaign touting“Get care now. Like now, now.” that correlatedwith the times and places you can get care through the 24/7 MyBSWHealth app.

Park Place Dealerships are known as the Experts in Excellence, with a total focus on world-class luxury. How could we make this relevant to a new generation of drivers?

Create a distinctive, fashion-forward design language, with an authentic voice that connects the excellence of luxury cars to their exceptional dealership experience.

Using original photography and footage of our most striking cars, we developed a series of ads, social videos and a TV spot with an unmistakable attitude for a fresh new take on excellence.

The World Champion Texas Rangers needed to raise attention (and charitable funds) for the 2024 TEX Gala, a high-profile event benefiting their Baseball Foundation.

Develop an invitation that cleverly combines the event’s state fair theme and featured performers Brooks & Dunn with baseball cues that Rangers fans know and love.

Our showstopping invitation unfolds like a strip of state fair tickets, complete with themed language and original illustrations that work equally well as event signage.

As the largest not-for-profit healthcare system in Texas, Baylor Scott & White Health wanted to introduce its new mission to empower patients and support them at every step.

Convey an authentic feeling of joy with a vibrant visual expression and inspiring voice centered around the theme line of “The Power to Live Better.”

We created a series of spots taking viewers on an energetic and empowering journey to show healthcare from the consumer’s POV, accompanied by an uplifting vintage gospel track.

As more pediatric brands have entered the Austin market, McLane Children’s competition has increased. We needed to remind parents in the smaller surrounding cities that they didn’t have to drive into the big city to get the quality care their kids deserve.

Reassure parents that with McLane Children’s by their side, they’ll have access to the expert specialists and leading-edge treatments needed when and where they need it. Never fear. McLane Children’s is right here.

The campaign captured real stories of children who received critical care from McLane Children’s through docu-style films and digital ads. Messaging focused on how these kids are thriving today instead of the harrowing journey to get here. 

ACCOLADES

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Evergreen empowers homeowners by finding low electric rates and handling sign-up and renewals. How could we help them stand out in the Texas energy market?

Give Texans a true energy champion: The Bolt. He’s a refreshingly relatable superhero who exposes Big Power’s schemes and brings truth, justice and savings to all.

We brought The Bolt to life in a series of animated videos full of tongue-in-cheek humor and comic book style. These aired on digital TV and social, accompanied by print and out-of-home.

In 2020, COVID-19 greatly impacted the U.S. hotel industry. It suffered its worst year on record as millions of Americans canceled vacations to stay at home.

As time passed, there was a lot of pent-up demand for travel, so we tapped into that with the “You Paused, Now Play” campaign which inspired travelers to take life off pause and return to Omni.

As business results began to improve and hotels reopened, we launched an internal campaign inspired by Omni’s name, which means “All.” The “All In” campaign was introduced at a company-wide meeting that, in the words of our client, “left everyone’s heart swelling with Omni pride.”

In 2020, we helped Tulipalooza launch a brand new fundraising festival in Waxahachie, benefiting people with intellectual and developmental disabilities and supporting local charities. So how to keep it fresh year after year?

Create a distinctive and timeless brand that captures the annual event’s family-fun atmosphere and invites people to support a good cause while celebrating the beauty of tulips.

Continue to evolve the Tulipalooza story by refreshing the website, social, posters, signage, and emails that run each year.