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Children’s Health


CHALLENGE

Fundraising isn’t easy for children’s hospitals. They fight for attention, dollars, and against the belief that they are for-profit, or government funded (neither is the case). Children’s Medical Center was challenged with a declining support base, rising donor fatigue and a lack of fundraising tools.

STRATEGY

Getting into the consideration set of a larger, younger, more diverse audience called for less fundraising, more brandraising – to quickly achieve attention, and results.

IDEA

To reverse Children’s low profile, we tapped into several high-profile supporters of Children’s including: Basketball legend Dirk Nowitzki, golf great Jordan Spieth, baseball phenom Clayton Kershaw and Super Bowl-winning Troy Aikman Though they were superstars in different arenas, they had one thing in common: Children’s was the cause closest to their hearts. The “I Choose Children’s” campaign turned the spotlight on the hospital’s important work, inspiring kids, caregivers and millions of followers
locally and globally.


+$700K

raised in under 18 hours

+$159M

in private and corporate gifts
the following year

+$500k

in employee gifts
the following year

| | |

24/7 Virtual
care


CHALLENGE

When people need care after hours or on weekends, usually their only options are a costly ER visit, online self-diagnosis or homeopathic remedies.

STRATEGY

Now patients can get virtual care 24/7 with the MyBSWHealth.

IDEA

We created a campaign touting“Get care now. Like now, now.” that correlatedwith the times and places you can get care through the 24/7 MyBSWHealth app.


+40%

over benchmarks

27k

new BSWHealth
app downloads

+55%

increase in scheduled
video visits

| | | | |

Experts in Excellence


press

CHALLENGE

Park Place Dealerships are known as the Experts in Excellence, with a total focus on world-class luxury. How could we make this relevant to a new generation of drivers?

STRATEGY

Create a distinctive, fashion-forward design language, with an authentic voice that connects the excellence of luxury cars to their exceptional dealership experience.

IDEA

Using original photography and footage of our most striking cars, we developed a series of ads, social videos and a TV spot with an unmistakable attitude for a fresh new take on excellence.


92%

awareness in DFW
Up over 20% since 2003

2x

Dealerships doubled in the 20 years
we’ve had their business

CHALLENGE

The World Champion Texas Rangers needed to raise attention (and charitable funds) for the 2024 TEX Gala, a high-profile event benefiting their Baseball Foundation.

STRATEGY

Develop an invitation that cleverly combines the event’s state fair theme and featured performers Brooks & Dunn with baseball cues that Rangers fans know and love.

IDEA

Our showstopping invitation unfolds like a strip of state fair tickets, complete with themed language and original illustrations that work equally well as event signage.


$2.5mm

raised for charity, an all-time best

1,500

attendees smashed audience turnout records

| | | |

Unleashing the power


CHALLENGE

As the largest not-for-profit healthcare system in Texas, Baylor Scott & White Health wanted to introduce its new mission to empower patients and support them at every step.

STRATEGY

Convey an authentic feeling of joy with a vibrant visual expression and inspiring voice centered around the theme line of “The Power to Live Better.”

IDEA

We created a series of spots taking viewers on an energetic and empowering journey to show healthcare from the consumer’s POV, accompanied by an uplifting vintage gospel track.


+12%

increase in brand equity since launch

| | | |

Never fear


press

ACCOLADES

2x Silver District AAF Addy
3x Gold Dallas AAF Addy
Judge’s Choice Dallas AAF Addy

CHALLENGE

As more pediatric brands have entered the Austin market, McLane Children’s competition has increased. We needed to remind parents in the smaller surrounding cities that they didn’t have to drive into the big city to get the quality care their kids deserve.

STRATEGY

Reassure parents that with McLane Children’s by their side, they’ll have access to the expert specialists and leading-edge treatments needed when and where they need it. Never fear. McLane Children’s is right here.

IDEA

The campaign captured real stories of children who received critical care from McLane Children’s through docu-style films and digital ads. Messaging focused on how these kids are thriving today instead of the harrowing journey to get here. 


+4MM

impressions

94.7%

video completion rate

2,593

CTR vs 1000 planned

| | |

PULL THE PLUG
ON BIG POWER


CHALLENGE

Evergreen empowers homeowners by finding low electric rates and handling sign-up and renewals. How could we help them stand out in the Texas energy market?

STRATEGY

Give Texans a true energy champion: The Bolt. He’s a refreshingly relatable superhero who exposes Big Power’s schemes and brings truth, justice and savings to all.

IDEA

We brought The Bolt to life in a series of animated videos full of tongue-in-cheek humor and comic book style. These aired on digital TV and social, accompanied by print and out-of-home.


+47%

Increase in member signups over the past year.

| |

Taking Omni Off Pause


CHALLENGE

In 2020, COVID-19 greatly impacted the U.S. hotel industry. It suffered its worst year on record as millions of Americans canceled vacations to stay at home.

STRATEGY

As time passed, there was a lot of pent-up demand for travel, so we tapped into that with the “You Paused, Now Play” campaign which inspired travelers to take life off pause and return to Omni.

IDEA

As business results began to improve and hotels reopened, we launched an internal campaign inspired by Omni’s name, which means “All.” The “All In” campaign was introduced at a company-wide meeting that, in the words of our client, “left everyone’s heart swelling with Omni pride.”


$100MM

profit over 2021 projections

2x

hiring doubled a week after launch

| | | |

HELPING TULIPALOOZA BLOSSOM YEAR AFTER YEAR.


press

ACCOLADES

Gold AAF Addy | Public Service Campaign
Silver AAF Addy | Public Service Campaign
Graphis Merit

CHALLENGE

In 2020, we helped Tulipalooza launch a brand new fundraising festival in Waxahachie, benefiting people with intellectual and developmental disabilities and supporting local charities. So how to keep it fresh year after year?

STRATEGY

Create a distinctive and timeless brand that captures the annual event’s family-fun atmosphere and invites people to support a good cause while celebrating the beauty of tulips.

IDEA

Continue to evolve the Tulipalooza story by refreshing the website, social, posters, signage, and emails that run each year.


$690k

Raised for North Texas charities since 2020

20k+

Attendees in its first year

2023

2022

2021

| |

Find the Words


press

ACCOLADES

Gold AAF Addy | Public Service TV
Best In Show & Gold | Modern Healthcare Awards

CHALLENGE

In 2021, Texas had one of the highest rates of Covid-19 cases in the country, yet less than 44% of residents were vaccinated. With 99.5% of unvaccinated patients dying, we needed to convince the inconvincible to get vaccinated.

STRATEGY

Research showed that the best way to convince people to get vaccinated was through their friends and family, so we created a campaign designed to help them Find the Words.

IDEA

We created a docu-style campaign featuring three families who lost unvaccinated loved ones. All leading to a website with tips and videos to help people Find the Words to convince friends and family to get vaccinated.


+10%

overall increase in TX vaccination rate

255k

microsite and blog visits

50k

had the conversation with a loved one

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