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Welcome to addison


CHALLENGE

Addison, Texas is a small town with big-city style and amenities. However, it is often overshadowed by the tourism advertising of Dallas and other surrounding cities, keeping them off the short list when companies seek out office space and tourists book their travel plans.

STRATEGY

Reintroduce Addison as both the geographical and lifestyle center of metro Dallas.

IDEA

Welcome to the sweet spot. Welcome to Addison.


You found the sweet spot.

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Children’s Health


CHALLENGE

Fundraising isn’t easy for children’s hospitals. They fight for attention, dollars, and against the belief that they are for-profit, or government funded (neither is the case). Children’s Medical Center was challenged with a declining support base, rising donor fatigue and a lack of fundraising tools.

STRATEGY

Getting into the consideration set of a larger, younger, more diverse audience called for less fundraising, more brandraising – to quickly achieve attention, and results.

IDEA

To reverse Children’s low profile, we tapped into several high-profile supporters of Children’s including: Basketball legend Dirk Nowitzki, golf great Jordan Spieth, baseball phenom Clayton Kershaw and Super Bowl-winning Troy Aikman Though they were superstars in different arenas, they had one thing in common: Children’s was the cause closest to their hearts. The “I Choose Children’s” campaign turned the spotlight on the hospital’s important work, inspiring kids, caregivers and millions of followers
locally and globally.


+$700K

raised in under 18 hours

+$159M

in private and corporate gifts
the following year

+$500k

in employee gifts
the following year

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24/7 Virtual
care


CHALLENGE

When people need care after hours or on weekends, usually their only options are a costly ER visit, online self-diagnosis or homeopathic remedies.

STRATEGY

Now patients can get virtual care 24/7 with the MyBSWHealth.

IDEA

We created a campaign touting“Get care now. Like now, now.” that correlatedwith the times and places you can get care through the 24/7 MyBSWHealth app.


+40%

over benchmarks

27k

new BSWHealth
app downloads

+55%

increase in scheduled
video visits

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Experts in Excellence


press

CHALLENGE

Park Place Dealerships are known as the Experts in Excellence, with a total focus on world-class luxury. How could we make this relevant to a new generation of drivers?

STRATEGY

Create a distinctive, fashion-forward design language, with an authentic voice that connects the excellence of luxury cars to their exceptional dealership experience.

IDEA

Using original photography and footage of our most striking cars, we developed a series of ads, social videos and a TV spot with an unmistakable attitude for a fresh new take on excellence.


92%

awareness in DFW
Up over 20% since 2003

2x

Dealerships doubled in the 20 years
we’ve had their business

CHALLENGE

The World Champion Texas Rangers needed to raise attention (and charitable funds) for the 2024 TEX Gala, a high-profile event benefiting their Baseball Foundation.

STRATEGY

Develop an invitation that cleverly combines the event’s state fair theme and featured performers Brooks & Dunn with baseball cues that Rangers fans know and love.

IDEA

Our showstopping invitation unfolds like a strip of state fair tickets, complete with themed language and original illustrations that work equally well as event signage.


$2.5mm

raised for charity, an all-time best

1,500

attendees smashed audience turnout records

CHALLENGE

Baylor Scott & White Health wanted to inspire Dallas Stars hockey fans to be proactive about their health. But what sports fan wants to hear from a hospital brand during the game, right? We were about to change that.

STRATEGY

Leverage beloved Dallas Stars’ goalie Jake Oettinger to help us connect with fans in a fun, engaging way.

IDEA

We introduced a new character named Phenomenotter: the rockin’ cartoon superhero otter that Jake Oettinger becomes when he unleashes his power. Fans could join the fun by using an AR filter that turned them into Phenomenotter.


+450M

potential social media reach

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Unleashing the power


CHALLENGE

As the largest not-for-profit healthcare system in Texas, Baylor Scott & White Health wanted to introduce its new mission to empower patients and support them at every step.

STRATEGY

Convey an authentic feeling of joy with a vibrant visual expression and inspiring voice centered around the theme line of “The Power to Live Better.”

IDEA

We created a series of spots taking viewers on an energetic and empowering journey to show healthcare from the consumer’s POV, accompanied by an uplifting vintage gospel track.


+12%

increase in brand equity since launch

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Never fear


press

ACCOLADES

2x Silver District AAF Addy
3x Gold Dallas AAF Addy
Judge’s Choice Dallas AAF Addy

CHALLENGE

As more pediatric brands have entered the Austin market, McLane Children’s competition has increased. We needed to remind parents in the smaller surrounding cities that they didn’t have to drive into the big city to get the quality care their kids deserve.

STRATEGY

Reassure parents that with McLane Children’s by their side, they’ll have access to the expert specialists and leading-edge treatments needed when and where they need it. Never fear. McLane Children’s is right here.

IDEA

The campaign captured real stories of children who received critical care from McLane Children’s through docu-style films and digital ads. Messaging focused on how these kids are thriving today instead of the harrowing journey to get here. 


+4MM

impressions

94.7%

video completion rate

2,593

CTR vs 1000 planned

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