Baylor Scott & White Health wanted to inspire Dallas Stars hockey fans to be proactive about their health. But what sports fan wants to hear from a hospital brand during the game, right? We were about to change that.

Leverage beloved Dallas Stars’ goalie Jake Oettinger to help us connect with fans in a fun, engaging way.

We introduced a new character named Phenomenotter: the rockin’ cartoon superhero otter that Jake Oettinger becomes when he unleashes his power. Fans could join the fun by using an AR filter that turned them into Phenomenotter.