Augmented Reality | Broadcast | OOH | Social

Meet Your Motivotter

press

ACCOLADES

Clio Sports Shortlist | Augmented Reality

Clio Sports Shortlist | Social Media Influencer

Gold Vega Digital Awards | Health Social Media

CHALLENGE

Just like in hockey, where players control the game, Baylor Scott & White Health asked how can we get stars fans to control their game plan for their health?

STRATEGY

Leverage the partnership between Baylor and the Dallas Stars to create an experiential campaign that motivates fans to engage with the brand in a fun, unexpected way.

IDEA

We developed an AR activation that encouraged fans to live better. The activation featured Stars’ goalie, Jake Oettinger, only it wasn’t actually Jake: it was his inner voice, which we named Motivotter.

95%

online fan positivity rating

+2min

of average filter fan engagement

+70mm

filter usage impressions

Broadcast | Print | Social

Find the Words

press

ACCOLADES

Gold AAF Addy | Public Service TV
Best In Show & Gold | Modern Healthcare Awards

CHALLENGE

In 2021, Texas had one of the highest rates of Covid-19 cases in the country, yet less than 44% of residents were vaccinated. With 99.5% of unvaccinated patients dying, we needed to convince the inconvincible to get vaccinated.

STRATEGY

Research showed that the best way to convince people to get vaccinated was through their friends and family, so we created a campaign designed to help them Find the Words.

IDEA

We created a docu-style campaign featuring three families who lost unvaccinated loved ones. All leading to a website with tips and videos to help people Find the Words to convince friends and family to get vaccinated.

+10%

overall increase in TX vaccination rate

255k

microsite and blog visits

50k

had the conversation with a loved one