| | |

24/7 Virtual
care


CHALLENGE

When people need care after hours or on weekends, usually their only options are a costly ER visit, online self-diagnosis or homeopathic remedies.

STRATEGY

Now patients can get virtual care 24/7 with the MyBSWHealth.

IDEA

We created a campaign touting“Get care now. Like now, now.” that correlatedwith the times and places you can get care through the 24/7 MyBSWHealth app.


+40%

over benchmarks

27k

new BSWHealth
app downloads

+55%

increase in scheduled
video visits

| | | | |

Experts in Excellence


press

CHALLENGE

Park Place Dealerships are known as the Experts in Excellence, with a total focus on world-class luxury. How could we make this relevant to a new generation of drivers?

STRATEGY

Create a distinctive, fashion-forward design language, with an authentic voice that connects the excellence of luxury cars to their exceptional dealership experience.

IDEA

Using original photography and footage of our most striking cars, we developed a series of ads, social videos and a TV spot with an unmistakable attitude for a fresh new take on excellence.


92%

awareness in DFW
Up over 20% since 2003

2x

Dealerships doubled in the 20 years
we’ve had their business

CHALLENGE

Baylor Scott & White Health wanted to inspire Dallas Stars hockey fans to be proactive about their health. But what sports fan wants to hear from a hospital brand during the game, right? We were about to change that.

STRATEGY

Leverage beloved Dallas Stars’ goalie Jake Oettinger to help us connect with fans in a fun, engaging way.

IDEA

We introduced a new character named Phenomenotter: the rockin’ cartoon superhero otter that Jake Oettinger becomes when he unleashes his power. Fans could join the fun by using an AR filter that turned them into Phenomenotter.


+450M

potential social media reach

| | | |

Unleashing the power


CHALLENGE

As the largest not-for-profit healthcare system in Texas, Baylor Scott & White Health wanted to introduce its new mission to empower patients and support them at every step.

STRATEGY

Convey an authentic feeling of joy with a vibrant visual expression and inspiring voice centered around the theme line of “The Power to Live Better.”

IDEA

We created a series of spots taking viewers on an energetic and empowering journey to show healthcare from the consumer’s POV, accompanied by an uplifting vintage gospel track.


+12%

increase in brand equity since launch

| | | |

Never fear


press

ACCOLADES

2x Silver District AAF Addy
3x Gold Dallas AAF Addy
Judge’s Choice Dallas AAF Addy

CHALLENGE

As more pediatric brands have entered the Austin market, McLane Children’s competition has increased. We needed to remind parents in the smaller surrounding cities that they didn’t have to drive into the big city to get the quality care their kids deserve.

STRATEGY

Reassure parents that with McLane Children’s by their side, they’ll have access to the expert specialists and leading-edge treatments needed when and where they need it. Never fear. McLane Children’s is right here.

IDEA

The campaign captured real stories of children who received critical care from McLane Children’s through docu-style films and digital ads. Messaging focused on how these kids are thriving today instead of the harrowing journey to get here. 


+4MM

impressions

94.7%

video completion rate

2,593

CTR vs 1000 planned

| | |

Meet Your Motivotter


press

ACCOLADES

CHALLENGE

Just like in hockey, where players control the game, Baylor Scott & White Health asked how can we get stars fans to control their game plan for their health?

STRATEGY

Leverage the partnership between Baylor and the Dallas Stars to create an experiential campaign that motivates fans to engage with the brand in a fun, unexpected way.

IDEA

We developed an AR activation that encouraged fans to live better. The activation featured Stars’ goalie, Jake Oettinger, only it wasn’t actually Jake: it was his inner voice, which we named Motivotter.


95%

online fan positivity rating

+2min

of average filter fan engagement

+70mm

filter usage impressions

| |

Find the Words


press

ACCOLADES

Gold AAF Addy | Public Service TV
Best In Show & Gold | Modern Healthcare Awards

CHALLENGE

In 2021, Texas had one of the highest rates of Covid-19 cases in the country, yet less than 44% of residents were vaccinated. With 99.5% of unvaccinated patients dying, we needed to convince the inconvincible to get vaccinated.

STRATEGY

Research showed that the best way to convince people to get vaccinated was through their friends and family, so we created a campaign designed to help them Find the Words.

IDEA

We created a docu-style campaign featuring three families who lost unvaccinated loved ones. All leading to a website with tips and videos to help people Find the Words to convince friends and family to get vaccinated.


+10%

overall increase in TX vaccination rate

255k

microsite and blog visits

50k

had the conversation with a loved one

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