As more pediatric brands have entered the Austin market, McLane Children’s competition has increased. We needed to remind parents in the smaller surrounding cities that they didn’t have to drive into the big city to get the quality care their kids deserve.

Reassure parents that with McLane Children’s by their side, they’ll have access to the expert specialists and leading-edge treatments needed when and where they need it. Never fear. McLane Children’s is right here.

The campaign captured real stories of children who received critical care from McLane Children’s through docu-style films and digital ads. Messaging focused on how these kids are thriving today instead of the harrowing journey to get here.