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Children’s Health


Fundraising isn’t easy for children’s hospitals. They fight for attention, dollars, and against the belief that they are for-profit, or government funded (neither is the case). Children’s Medical Center was challenged with a declining support base, rising donor fatigue and a lack of fundraising tools.


Getting into the consideration set of a larger, younger, more diverse audience called for less fundraising, more brandraising – to quickly achieve attention, and results.


To reverse Children’s low profile, we tapped into several high-profile supporters of Children’s including: Basketball legend Dirk Nowitzki, golf great Jordan Spieth, baseball phenom Clayton Kershaw and Super Bowl-winning Troy Aikman Though they were superstars in different arenas, they had one thing in common: Children’s was the cause closest to their hearts. The “I Choose Children’s” campaign turned the spotlight on the hospital’s important work, inspiring kids, caregivers and millions of followers
locally and globally.


raised in under 18 hours


in private and corporate gifts
the following year


in employee gifts
the following year