CHALLENGE

The World Champion Texas Rangers needed to raise attention (and charitable funds) for the 2024 TEX Gala, a high-profile event benefiting their Baseball Foundation.

STRATEGY

Develop an invitation that cleverly combines the event’s state fair theme and featured performers Brooks & Dunn with baseball cues that Rangers fans know and love.

IDEA

Our showstopping invitation unfolds like a strip of state fair tickets, complete with themed language and original illustrations that work equally well as event signage.


$2.5mm

raised for charity, an all-time best

1,500

attendees smashed audience turnout records

| | | |

HELPING TULIPALOOZA BLOSSOM YEAR AFTER YEAR.


press

ACCOLADES

Gold AAF Addy | Public Service Campaign
Silver AAF Addy | Public Service Campaign
Graphis Merit

CHALLENGE

In 2020, we helped Tulipalooza launch a brand new fundraising festival in Waxahachie, benefiting people with intellectual and developmental disabilities and supporting local charities. So how to keep it fresh year after year?

STRATEGY

Create a distinctive and timeless brand that captures the annual event’s family-fun atmosphere and invites people to support a good cause while celebrating the beauty of tulips.

IDEA

Continue to evolve the Tulipalooza story by refreshing the website, social, posters, signage, and emails that run each year.


$690k

Raised for North Texas charities since 2020

20k+

Attendees in its first year

2023

2022

2021

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