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Dak’s Cleats
For A Cause


press

ACCOLADES

Gold AdAge Modern Healthcare Award | Social Media Campaign of the Year

Gold Regional AAF Addy | Public Service Campaign

CHALLENGE

The American Cancer Society lowered the average age for early colorectal cancer screening from age 50 to 45, opening up eligibility to 21 million more Americans.

STRATEGY

Partnership with Dak Prescott and influencer/shoe artist, Jake Danklefs to design an unforgettable custom cleat inspired by Dak’s mother who lost her life to colon cancer.

IDEA

We created a film capturing the making of the cleats that was released on social media during a time that would get the most coverage: The NFL’s annual My Cause My Cleats game, which honors players and the cause they support.


18MM

total impressions in one night

1MM

social media impressions

135k

social engagements

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PULL THE PLUG
ON BIG POWER


CHALLENGE

Evergreen empowers homeowners by finding low electric rates and handling sign-up and renewals. How could we help them stand out in the Texas energy market?

STRATEGY

Give Texans a true energy champion: The Bolt. He’s a refreshingly relatable superhero who exposes Big Power’s schemes and brings truth, justice and savings to all.

IDEA

We brought The Bolt to life in a series of animated videos full of tongue-in-cheek humor and comic book style. These aired on digital TV and social, accompanied by print and out-of-home.


+47%

Increase in member signups over the past year.

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Experts in Excellence


press

CHALLENGE

Park Place has spent decades earning a reputation as Experts in Excellence. How could we express this in a fresh way for the new generation of luxury drivers?

STRATEGY

Start by getting Park Place’s sales and service members excited about our new brand direction, then draw on their passion and expertise in the consumer campaign.

IDEA

We built a new brand identity around the letter X to represent how members are the “X factor” that sets Park Place apart, paired with a fresh color palette and striking photography.


92%

awareness in DFW.
Up over 20% since 2003.

2x

Dealerships doubled in the 20 years
we’ve had their business.

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Making
Park Place
“My Place”


press

Bronze AAF Addy | Social Media

CHALLENGE

Park Place Dealerships prides themselves on the relationships they build with their luxury-driving clientele. So how could we bring attention to this in a meaningful way?

STRATEGY

Share real, captivating stories about how Park Place employees always go the extra mile using the most genuine advocates you could wish for: actual clients.

IDEA

We filmed a series of mini documentaries for TV and online video, each focusing on a different client sharing their personal story and getting to the heart of what makes them say “Park Place is my place.”


90+%

Awareness in DFW.
Up over 20% since 2003.

2x

Dealerships doubled in the 20 years
we’ve had their business.

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