CHALLENGE
Most people’s idea of syrup begins and ends with the supermarket aisle. Syrupology wanted to show that their real Vermont maple syrup is of a much higher grade.
STRATEGY
Tell a compelling story about this premium-quality syrup, from the hallowed groves that provide pure maple sap to the master Syrupologist who hand-selects each batch.
IDEA
We crafted every aspect of the brand, from the hand-numbered label to social posts and a documentary featuring their Syrupologist and the glass artisan behind their limited-edition bottle.