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Syrupology


CHALLENGE

Most people’s idea of syrup begins and ends with the supermarket aisle. Syrupology wanted to show that their real Vermont maple syrup is of a much higher grade.

STRATEGY

Tell a compelling story about this premium-quality syrup, from the hallowed groves that provide pure maple sap to the master Syrupologist who hand-selects each batch.

IDEA

We crafted every aspect of the brand, from the hand-numbered label to social posts and a documentary featuring their Syrupologist and the glass artisan behind their limited-edition bottle.


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