| |

Taking Omni Off Pause


CHALLENGE

In 2020, COVID-19 greatly impacted the U.S. hotel industry. It suffered its worst year on record as millions of Americans canceled vacations to stay at home.

STRATEGY

As time passed, there was a lot of pent-up demand for travel, so we tapped into that with the “You Paused, Now Play” campaign which inspired travelers to take life off pause and return to Omni.

IDEA

As business results began to improve and hotels reopened, we launched an internal campaign inspired by Omni’s name, which means “All.” The “All In” campaign was introduced at a company-wide meeting that, in the words of our client, “left everyone’s heart swelling with Omni pride.”


$100MM

profit over 2021 projections

2x

hiring doubled a week after launch

| | | |

HELPING TULIPALOOZA BLOSSOM YEAR AFTER YEAR.


press

ACCOLADES

Gold AAF Addy | Public Service Campaign
Silver AAF Addy | Public Service Campaign
Graphis Merit

CHALLENGE

In 2020, we helped Tulipalooza launch a brand new fundraising festival in Waxahachie, benefiting people with intellectual and developmental disabilities and supporting local charities. So how to keep it fresh year after year?

STRATEGY

Create a distinctive and timeless brand that captures the annual event’s family-fun atmosphere and invites people to support a good cause while celebrating the beauty of tulips.

IDEA

Continue to evolve the Tulipalooza story by refreshing the website, social, posters, signage, and emails that run each year.


$690k

Raised for North Texas charities since 2020

20k+

Attendees in its first year

2023

2022

2021

| |

Find the Words


press

ACCOLADES

Gold AAF Addy | Public Service TV
Best In Show & Gold | Modern Healthcare Awards

CHALLENGE

In 2021, Texas had one of the highest rates of Covid-19 cases in the country, yet less than 44% of residents were vaccinated. With 99.5% of unvaccinated patients dying, we needed to convince the inconvincible to get vaccinated.

STRATEGY

Research showed that the best way to convince people to get vaccinated was through their friends and family, so we created a campaign designed to help them Find the Words.

IDEA

We created a docu-style campaign featuring three families who lost unvaccinated loved ones. All leading to a website with tips and videos to help people Find the Words to convince friends and family to get vaccinated.


+10%

overall increase in TX vaccination rate

255k

microsite and blog visits

50k

had the conversation with a loved one

| |

Making
Park Place
“My Place”


press

Bronze AAF Addy | Social Media

CHALLENGE

Park Place Dealerships prides themselves on the relationships they build with their luxury-driving clientele. So how could we bring attention to this in a meaningful way?

STRATEGY

Share real, captivating stories about how Park Place employees always go the extra mile using the most genuine advocates you could wish for: actual clients.

IDEA

We filmed a series of mini documentaries for TV and online video, each focusing on a different client sharing their personal story and getting to the heart of what makes them say “Park Place is my place.”


90+%

Awareness in DFW.
Up over 20% since 2003.

2x

Dealerships doubled in the 20 years
we’ve had their business.

caret-downclosefacebook-squarehamburgerinstagram-squarelinkedin-squarenav-iconpauseplaytwitter-squarevimeo-square