Brand identity & development

With a name like Launch, it’s no surprise we’re known for helping brands take off. Whether you need a name, a logo or a whole new positioning and brand identity, our talented team is here to help.

ROOST BACKYARD GRILL

We developed tasty new brand identity, including name, logo, website and signage for this startup restaurant group based in Austin.

GOOD DEED

We created logo, branding and packaging for a coffee company founded with the mission of helping individuals with intellectual disabilities find their independence through meaningful employment.

OMNI HILTON HEAD

After a major shutdown of the hotel industry during COVID-19, Omni Hotels & Resorts asked us to revamp and refresh their iconic Hilton Head logo, branding and swag.

DALLAS WINDS

To breathe fresh air into a 35-year-old wind band, we redesigned the logo and developed a new brand identity to work across brochures, posters and programs.

IRONHORSE POWER SERVICES

The Texas power space is crowded. To help this startup stand out, we created a logo, website and collateral to show the Lone Star State this was a different breed of power providers.

ONE ARTS PLAZA

Facing fierce competition from sleek new buildings, this high-profile architectural landmark in the heart of the Dallas Arts District needed a new edge and energy. And that’s exactly what we gave them with a whole new identity and website.

SPINDLEMEDIA INC

Give a tax software company a sleek and sophisticated new voice and look? Done and done. We refreshed the logo, website and collateral for this 20-year-old, Texas-based business.

Branding | Voice | Website

Backyard Nectar

CHALLENGE

In a world where artificial ingredients, dupes, fakes and faux everything are nothing new, it’s the perfect time to launch a product that embraces real, authentic, pure ingredients.

STRATEGY

Backyard Nectar doesn’t have to fake sweet. It’s naturally made that way with 100% organic blue agave.

IDEA

Give Backyard Nectar Agave a voice, a look and a story that’s just as authentic as its founder and owner.

“Getting a new product off the ground and out in the world isn’t easy. Launch has been an incredible partner in helping us develop our brand strategy, design and voice. This is just the beginning for Backyard Nectar.”

Ryan Huntley, Founder of Backyard Nectar