A Fresh Look From The Bun Up

Chapps wanted to transform its family-owned burger joint into a full-fledged franchise. So how do you turn a 34-year old business into a Texas burger institution?

Customers told us that Chapps’ amazing burgers, quality ingredients and fair prices kept them coming back and made generations of loyal customers. That passion to make a great tasting burgers served as inspiration for the campaign.

To serve up their passion for better burgers, we created a friendly brand voice and design inspired by the family’s heritage. The voice was served up with smile-worthy headlines to help people understand what makes a Chapps burger so special.