|

Dak’s Cleats
For A Cause


press

ACCOLADES

Gold AdAge Modern Healthcare Award & Social Media Campaign of the Year

Gold Regional AAF Addy

CHALLENGE

The American Cancer Society lowered the average age for early colorectal cancer screening from age 50 to 45, opening up eligibility to 21 million more Americans.

STRATEGY

Partnership with Dak Prescott and influencer/shoe artist, Jake Danklefs to design an unforgettable custom cleat inspired by Dak’s mother who lost her life to colon cancer.

IDEA

We created a film capturing the making of the cleats that was released on social media during a time that would get the most coverage: The NFL’s annual My Cause My Cleats game, which honors players and the cause they support.


18MM

total impressions in one night

1MM

social media impressions

135k

social engagements

caret-downclosefacebook-squarehamburgerinstagram-squarelinkedin-squarenav-iconpauseplaytwitter-squarevimeo-square