Dak’s Cleats
For A Cause
press
ACCOLADES
Gold AdAge Modern Healthcare Award & Social Media Campaign of the Year
Gold Regional AAF Addy
CHALLENGE
The American Cancer Society lowered the average age for early colorectal cancer screening from age 50 to 45, opening up eligibility to 21 million more Americans.
STRATEGY
Partnership with Dak Prescott and influencer/shoe artist, Jake Danklefs to design an unforgettable custom cleat inspired by Dak’s mother who lost her life to colon cancer.
IDEA
We created a film capturing the making of the cleats that was released on social media during a time that would get the most coverage: The NFL’s annual My Cause My Cleats game, which honors players and the cause they support.
18MM
total impressions in one night
1MM
social media impressions
135k
social engagements