Dak’s Cleats
For A Cause

The American Cancer Society lowered the average age for early colorectal cancer screening from age 50 to 45, opening up eligibility to 21 million more Americans.

Partnership with Dak Prescott and influencer/shoe artist, Jake Danklefs to design an unforgettable custom cleat inspired by Dak’s mother who lost her life to colon cancer.

We created a film capturing the making of the cleats that was released on social media during a time that would get the most coverage: The NFL’s annual My Cause My Cleats game, which honors players and the cause they support.