CHALLENGE
Launch a chemical-free pet line in a category that’s overcrowded with a million products already begging for your attention.
STRATEGY
As cancer and other life-threatening diseases are increasing among pets that have been exposed to products made with chemicals, we wanted to educate pet owners about the chemical-free, sustainably packaged alternatives from Dogtor Doolittle.
IDEA
We created a character for the “dogtor,” reminiscent of an old-fashioned doctor making house calls and included elements from the original Doctor Doolittle character. The rest of the aesthetic came from a desire to not appear too “slick” and match the look with the handmade story and natural packaging material choices.
1 month
after launch the products were sold at Chewy.com
