In 2017, Launch and longtime client Park Place Dealerships collaborated on the first-ever Luxury & Supercar Showcase—the region’s only all-luxury dealership car show and lifestyle event. So in 2019, the third year of this now-annual tradition, the time was right for a campaign that pushed the limits.

We worked with acclaimed illustrator Stephen Selzler to create a distinctive look. This energetic and modern style was the perfect reflection of the sleek, sophisticated cars on display and the high-end vibe of the event. We brought it all to life across a wide range of materials—everything from print ads, billboards and digital executions to the official event poster and program.

But not only did this year’s 2019 Luxury & Supercar Showcase campaign look fabulous, it also drove incredible results. Park Place shattered all attendance records, welcoming over 4,500 guests and completely selling out of VIP passes. They also raised over $140,000 for the event beneficiary, Baylor Scott & White Irving Foundation.

Take a look at how this year’s creative work brought a new level of excitement to Park Place’s iconic car show.