Find the Words
Gold AAF Addy | Public Service TV
Best In Show & Gold | Modern Healthcare Awards
In 2021, Texas had one of the highest rates of Covid-19 cases in the country, yet less than 44% of residents were vaccinated. With 99.5% of unvaccinated patients dying, we needed to convince the inconvincible to get vaccinated.
Research showed that the best way to convince people to get vaccinated was through their friends and family, so we created a campaign designed to help them Find the Words.
We created a docu-style campaign featuring three families who lost unvaccinated loved ones. All leading to a website with tips and videos to help people Find the Words to convince friends and family to get vaccinated.
overall increase in TX vaccination rate
microsite and blog visits
had the conversation with a loved one