Taking Omni Off Pause

In 2020, COVID-19 greatly impacted the U.S. hotel industry. It suffered its worst year on record as millions of Americans canceled vacations to stay at home.

As time passed, there was a lot of pent-up demand for travel, so we tapped into that with the “You Paused, Now Play” campaign which inspired travelers to take life off pause and return to Omni.

As business results began to improve and hotels reopened, we launched an internal campaign inspired by Omni’s name, which means “All.” The “All In” campaign was introduced at a company-wide meeting that, in the words of our client, “left everyone’s heart swelling with Omni pride.”