CHALLENGE
Park Place Dealerships prides themselves on the relationships they build with their luxury-driving clientele. So how could we bring attention to this in a meaningful way?
STRATEGY
Share real, captivating stories about how Park Place employees always go the extra mile using the most genuine advocates you could wish for: actual clients.
IDEA
We filmed a series of mini documentaries for TV and online video, each focusing on a different client sharing their personal story and getting to the heart of what makes them say “Park Place is my place.”
90+%
Awareness in DFW.
Up over 20% since 2003.
2x
Dealerships doubled in the 20 years
we’ve had their business.