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Making
Park Place
“My Place”


press

Bronze AAF Addy | Social Media

CHALLENGE

Park Place Dealerships prides themselves on the relationships they build with their luxury-driving clientele. So how could we bring attention to this in a meaningful way?

STRATEGY

Share real, captivating stories about how Park Place employees always go the extra mile using the most genuine advocates you could wish for: actual clients.

IDEA

We filmed a series of mini documentaries for TV and online video, each focusing on a different client sharing their personal story and getting to the heart of what makes them say “Park Place is my place.”


90+%

Awareness in DFW.
Up over 20% since 2003.

2x

Dealerships doubled in the 20 years
we’ve had their business.

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