Cancer Hates Us

Cancer sucks. We hear that all the time. Because it’s true. In 2019, 1.8 million people will be diagnosed with cancer. And as the world’s second leading cause of death, it’s not willing to give up its reign anytime soon. That’s why there’s an army of folks determined to destroy it. Especially, the team at Baylor Scott & White Health. So when they tasked us with creating an oncology campaign to air during the month of October, we knew we’d have a lot of competition. But we also knew we had an amazing and inspiring story to tell.

Since October is Breast Cancer Awareness Month, the airwaves become a crowded cacophony of hospitals and treatment centers all vying for the same target. Our goal was to create a campaign loud enough and bold enough to break through. Instead of shouting how much we hate cancer, we decided to let people know that cancer hates us. Why? Because Baylor Scott & White Health refuses to give up. Their award-winning team spends every second of every day coming up with innovative and groundbreaking ways to treat it and defeat it. Who better to tell this story than our own warriors at Baylor Scott & White Health? They are the faces behind the campaign inspiring others throughout their cancer journey. 

Big thanks to our talented partners Randal Ford, Ben Hoffman and James Rayburn of Charlie Uniform Tango for helping us bring this campaign to life.

The campaign began running October 1, 2019 across North and Central Texas and features full-page print ads, television, online and social ads. Look for spots to air during Cowboy games as Baylor Scott & White Health and the Dallas Cowboys team up for cancer.

SOURCE: National Cancer Institute


We always knew Park Place was a different kind of luxury dealership group, one that had won an incredible number of awards and inspired undying loyalty among its clients. The question was how to express this difference in an authentic and meaningful way.

We realized we needed to shift away from the dealership and into the lives of those clients who had a special relationship with Park Place. Thus, a new campaign was born: a series of mini-documentaries featuring real people telling their fascinating, personal and emotional stories that get to the heart of why they say, “Park Place is My Place.”

The My Place campaign debuted on the Oscars broadcast with the story of Gary and Teresa Klembara, followed by Dr. Nate Hearne’s story during the NCAA Men’s Basketball Tournament. The latest story comes from Grammy-winning recording artist Kirk Franklin, with more to follow later in 2019.

The campaign includes :30- and :15-second television, as well as long-form online video, short-form social video, online banners, a web landing page and print ads. Video was shot by Andrew Ryan Shepherd and edited by Lucky Post.

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