CHALLENGE
Evergreen empowers homeowners by finding low electric rates and handling sign-up and renewals. How could we help them stand out in the Texas energy market?
STRATEGY
Give Texans a true energy champion: The Bolt. He’s a refreshingly relatable superhero who exposes Big Power’s schemes and brings truth, justice and savings to all.
IDEA
We brought The Bolt to life in a series of animated videos full of tongue-in-cheek humor and comic book style. These aired on digital TV and social, accompanied by print and out-of-home.
+47%
Increase in member signups over the past year.
