CHALLENGE
The World Champion Texas Rangers needed to raise attention (and charitable funds) for the 2024 TEX Gala, a high-profile event benefiting their Baseball Foundation.
STRATEGY
Develop an invitation that cleverly combines the event’s state fair theme and featured performers Brooks & Dunn with baseball cues that Rangers fans know and love.
IDEA
Our showstopping invitation unfolds like a strip of state fair tickets, complete with themed language and original illustrations that work equally well as event signage.
$2.5mm
raised for charity, an all-time best
1,500
attendees smashed audience turnout records
